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Those sections will eventually start carrying Loblaw's "President's Choice" house brand line of products as well as more fresh food.
"They are fortunate in that they have an iconic brand line that really supersedes the visual aspects of the brand.
She says that Hirst's "undeniable genius" consists of getting people to buy works, which, she says, he has not made and that are merely a brand line.
That is why, for example, Mars is bringing out a new candy, Peanut Butter Squared, as part of its well-known Snickers line, and the Nabisco division of Kraft Foods is introducing Heads or Tails — a sandwich cookie composed of a chocolate cookie and a vanilla cookie — as part of its Oreo DoubleStuf brand line.
NEW YORK TIMES BITS Talks Over Sale of Lucky Brand Said to Collapse | Fifth & Pacific, the company formerly known as Liz Claiborne, was close to selling its Lucky Brand line to a private equity firm, "but talks broke down near the finish line, said people familiar with the matter," The Wall Street Journal reports.
The Bcom3 Group in Chicago is shifting the account for the Green Giant brand line of vegetables and frozen dishes from Leo Burnett USA in Chicago, part of the Leo Burnett Worldwide unit, to a sibling agency, N. W. Ayer & Partners in New York.
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Saturn is among four marques, along with Hummer, Saab and Pontiac, that G. M. identifies as not part of its long-range plans for full brand lines.
"What happens in the marketplace is that eventually the same name brand lines are available in multiple stores," said Dan Butler, vice president at the National Retail Federation in Washington.
We wouldn't expect the National Beverage brand line-up (Shasta, Faygo, LaCroix, Crystal Bay, etc). to ever dethrone the leaders, but looking at the shelves of any store that sells beverages, we can see how much space is devoted to "smaller" brands and anticipate enough opportunity for FIZZ to justify a P/E slightly below what we see for KO and PEP.
"They were very elusive, didn't want to define what specific products or even what particular brand lines across their entire portfolio were BPA-free cans," she said.
This will allow high-quality brands by viable competitors to increase their market volume and value shares, provide them with opportunities to expand their brand lines and guarantee that consumers have access to quality products.
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