both now and

USAGE SUMMARY

The phrase "both now and" is correct and usable in written English.
It can be used to emphasize that something is true or applicable at the present time and in the future. Example: "We need to address the issue both now and in the future to ensure long-term success."

✓ Grammatically correct

News & Media

Science

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

A fatter straw could end up producing more oil both now and later if the resource base is dynamic.

The Economist

Mr Schlackman said these images risked damaging children's relationships both now and in the future.

BBC

43 44 The prevalence of stroke and dementia in this population suggests a huge demand for long term care facilities both now and in the future.

British Medical Journal

The era is both now and then.

The Guardian

Looking forward to seeing both NOW and Darrow next week.

The Guardian

This hurts Britain both now and in the future.

The Economist

Practise the role of healer, which is highlighted in your horoscope both now and throughout 2009.

The Guardian - Lifestyle

It needs to look at what is best for the game, both now and going forward.

The Guardian - Sport

Both now and in 1975, young people have questions about sex.

The Guardian

Both now and in the long term, industry experts agree, Iran faces tough competition.

The New York Times

Which action will make her less poor, both now and in the future?

The Guardian

Expert writing Tips

Best practice

Use "both now and" to clearly indicate that something is relevant or important in the present and will continue to be so in the future. This helps to create a sense of continuity and long-term perspective.

Common error

Avoid using "both now and" when the context already implies a continuous or future relevance. For instance, saying "We need to improve our services both now and in the future to remain competitive" is redundant if the goal of improvement inherently includes future competitiveness. Just use the future intention without adding the 'now' part

Linguistic Context

The phrase "both now and" functions as a conjunction to emphasize the temporal scope of an action, condition, or consideration. It links the present moment with the future, indicating that something is relevant or applicable at both points in time, as confirmed by Ludwig.

Expression frequency: Very common

Frequent in

News & Media

45%

Science

25%

Formal & Business

10%

Less common in

Wiki

10%

Encyclopedias

5%

Social Media

5%

Ludwig's WRAP-UP

In summary, the phrase "both now and" is a common and grammatically correct construction used to emphasize that something is applicable or relevant in the present and will continue to be so in the future. As shown in Ludwig, it appears frequently in news, scientific, and business contexts. While generally suitable for various registers, avoid overuse in contexts where future relevance is already implied. Alternatives like "from this moment forward" or "both in the present and the future" can provide variety and may be more appropriate for specific tones or formality levels.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

Both in the present and the future

Replaces "now" with "in the present" for a slightly more formal tone.

Both in the immediate future and beyond

Emphasizes nearness and further reaches in time using "immediate future" and "beyond".

Both at the moment and going forward

Uses "at the moment" instead of "now" and "going forward" to emphasize progression.

For both the short term and the long term

Highlights the duration, contrasting short-term and long-term perspectives.

Both presently and subsequently

Replaces "now" and "in the future" with synonyms for a more formal tone.

Both in the short run and the long haul

Uses idiomatic expressions to convey short-term and long-term perspectives.

In both the coming days and years

Specifically refers to the passage of time with "days and years".

From this moment forward

Focuses more on the transition from the present into the future.

Both in current times and later on

Emphasizes the temporal aspect with a colloquial touch using "later on".

From this day forth and evermore

Adopts a more archaic and emphatic tone, suggesting permanence.

FAQs

How can I use "both now and" in a sentence?

Use "both now and" to emphasize that something is relevant or applicable in the present and will continue to be so in the future. For example, "This decision affects us "both now and" in the long term".

What phrases are similar to "both now and"?

Alternatives include phrases like "both in the present and the future", "from this moment forward", or "both at the moment and going forward".

Is it always necessary to use "both now and"?

No, it is not always necessary. Use it when you want to specifically highlight the continued relevance from the present into the future. Otherwise, simply stating the future implication may suffice.

Can "both now and" be used in formal writing?

Yes, "both now and" is appropriate for formal writing, but consider alternatives like "both presently and subsequently" for a more sophisticated tone.