Our aim was to evaluate whether a user-centred approach incorporating behavioural insights could enhance prescribing behaviour and reduce prescription errors in the inpatient setting.
The design of the IDEAS chart incorporated cutting edge behavioural insights using the Mindspace framework for behaviour change.
But it's not just business that can use science to shift behaviour; government policy can also be shaped by behavioural insights and politicians are starting to embrace this more scientific approach.
Downing Street's "Nudge Unit" – the Behavioural Insights Team that specialises in trying to alter people's behaviour through the power of suggestion – has a new theory: money can buy happiness.
Behavioural insights represent an alternative, lower-cost approach.
Behavioural insights can deliver benefits to citizens and save money.
Speaking at a behavioural insights conference hosted by the UK behavioural insights team in London in September 2015, she called for humility on the part of behavioural scientists.
Further incentives are planned with the help of the government's behavioural insights team.
Michael Sanders is head of research for the behavioural insights team, nicknamed the nudge unit.
Applying behavioural insights to public policy does not impinge on people's choices, Sanders adds.
The UK government formed a behavioural insights team focused on implementing changes in processes and systems to nudge people.
