aware customers

USAGE SUMMARY

The phrase 'aware customers' is a correct and usable phrase in written English.
You can use it when referring to customers who are knowledgeable about a product or issue. For example, "The company focused on engaging with their aware customers to promote their new product launch."

✓ Grammatically correct

News & Media

Science

Human-verified examples from authoritative sources

Exact Expressions

6 human-written examples

Also helping sales recently, he said, are environmentally aware customers looking to keep their older electronics items out of the dump.

The New York Times - Tech

The changes he is talking about mean that companies must be aware of the way their own employees now get work done, and how powerful and aware customers have become.

The New York Times

"Only now, when we're two and a half years into the real buying, are we seeing e-commerce companies come and say, "This can drive traffic to our sites.' " Online retailers with less technologically aware customers than those of, say, Moosejaw have ignored even text messaging as a marketing tool.

The New York Times

They are aware customers don't always know what they want.

Forbes

Sling acknowledged the outage on its official Twitter account and Facebook page yesterday evening, saying that it was aware customers were experiencing issues and its technical team was working to resolve the problem.

TechCrunch

The cognitive dissonance of arriving at a room with every light blazing, and then being asked to hang a towel up to save energy, can cause even the most mildly environmentally aware customers some heartburn.

Huffington Post

Human-verified similar examples from authoritative sources

Similar Expressions

54 human-written examples

We do have a very culturally aware customer.

The Guardian - Lifestyle

While the e-mails from Ms. O'Brien clearly show Mr. Corzine was involved in the transfer, they also do not indicate whether he was aware customer funds were being used.

The New York Times

Besides acquisition costs, figures about life cycle costs and energy efficiency are claimed by sustainability-aware customers when making a choice between different possible solution variants.

Procedia CIRP

She knows that the manner in which she raises many of her animals is exactly what a lot of Britain's food-aware customers want.

The Guardian

There are those who say celebrity fashion projects – such as Topshop and Kate Moss, or Madonna for H&M – are on the wane, and that shoppers are more interested in accessible collaborations with high-end labels, but Rihanna's cool credentials will no doubt appeal to River Island's young, trend-aware customers.

Independent

Expert writing Tips

Best practice

When targeting specific demographics, tailor your language to resonate with their level of awareness. For example, address environmentally "aware customers" with eco-friendly product benefits.

Common error

Don't assume all customers possess the same level of knowledge. Provide sufficient background information to ensure your message is clear and accessible to all potential buyers.

Linguistic Context

The phrase "aware customers" functions primarily as a noun phrase, where "aware" acts as a descriptive adjective modifying the noun "customers". It denotes a specific characteristic of the customers, indicating their level of understanding or knowledge.

Expression frequency: Uncommon

Frequent in

News & Media

60%

Science

20%

Formal & Business

10%

Less common in

Academia

5%

Encyclopedias

3%

Reference

2%

Ludwig's WRAP-UP

In summary, "aware customers" is a grammatically sound and useful phrase to describe customers who possess a certain level of knowledge or understanding about a product, service, or issue. As Ludwig states, it correctly and effectively refers to knowledgeable customers. While not extremely common, it is utilized across various contexts, including news, science, and business. When using the term, avoid overestimating customer knowledge and consider providing sufficient background information. Alternatives such as ""informed customers"" or ""knowledgeable customers"" may be suitable depending on the desired nuance.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

customers with awareness

Rephrases using a slightly different word order, maintaining the core meaning.

informed customers

Focuses on the level of knowledge customers possess.

knowledgeable customers

Highlights customers' depth of understanding.

well-informed customers

Emphasizes the completeness of the customers' information.

discerning customers

Highlights customers' ability to make fine distinctions; implies sophisticated knowledge.

enlightened customers

Suggests customers have a deeper understanding or awareness.

savvy customers

Emphasizes practical knowledge and shrewdness in customers.

astute customers

Highlights the customers' cleverness and perceptiveness.

customers in the know

Uses a more informal expression to indicate customers who are well-informed.

customers who are conscious

Highlights the fact that the customers are mindful and attentive.

FAQs

How can I use "aware customers" in a sentence?

You can use "aware customers" to describe individuals who are knowledgeable or informed about a particular product, service, or issue. For example, "Our marketing campaign targets environmentally "aware customers" interested in sustainable products".

What's a good alternative to "aware customers"?

Alternatives to "aware customers" include "informed customers", "knowledgeable customers", or "well-informed customers", depending on the specific context and nuance you want to convey.

Is it redundant to say "customers who are aware"?

While "customers who are aware" isn't strictly redundant, using the shorter phrase "aware customers" is generally more concise and stylistically preferable. The shorter version is more direct and easier to read.

What does it mean to target "aware customers" in marketing?

Targeting "aware customers" in marketing means focusing your efforts on individuals who already have some level of understanding or interest in your product or service. These customers often require different messaging and approaches compared to those who are completely unaware.