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Knowing what's behind the marketing can help a consumer avoid the hype when choosing a product.
Anywhere you go in this basketball-crazed town, it is hard to avoid the hype for the game between No. 1 Memphis (26-0) aNo.No. 2 Tennessee (24-2) on Saturday.
There are even tales of some companies moving away from Berlin to avoid the hype.
"I'm the first to admit that our approach may have a problem, it may not work," Laberge says, hoping to avoid the hype that has turned other fusion hopefuls into laughingstocks.
As your mother taught you a long time ago, if it sounds too good to be true, it probably isn't true--so avoid the hype.
It's not necessary; just avoid the hype and realize you're great the way you are! Be real.
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Avoiding the hype and grandiosity that pervades the industry, Bottle Rocket did not hire an outside public relations firm, throw lavish launch parties or promise its employees that it would go public.
Home remodeling and inspiration platform Houzz is one of those secret gems of Silicon Valley that has avoided the hype cycle in favor of quietly building an innovative, compelling company.
It avoids the hype and sensationalism typical of many of its competitors.
The only way to build a successful business is by avoiding the "hype" and "noise" and focusing on your customers, partners and suppliers for a fairer view of just how successful you truly are... or are not.
In September, he packed up again, first staying two months in Germany before moving on to South Korea, where he planned "to avoid the millennium hype" by spending the winter months deep in meditation among the Buddhist monks.
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avoid the incident
stop the hype
avoid the exaggeration
reduce the hype
ignore the hype
overcome the hype
avoid the advertising
avoid the uproar
avoid the promotion
resist the hype
avoiding the hype
avoid the user
avoid the world
avoid the griod
avoid the issue
avoid the tourist
avoid the cliché
avoid the police
avoid the seafood
avoid the gyoza
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com