average customer

USAGE SUMMARY

The phrase "average customer" is correct and usable in written English.
You can use this phrase to refer to the typical customer of a company or business, such as "Our average customer spends about $100 in our store each month."

✓ Grammatically correct

News & Media

Formal & Business

Science

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

"Now the average customer understands it".

The New York Times

(The average customer pays $23.58 a month).

The New York Times

The average customer probably spends about $7,000.

The New York Times

But Timbaland is not the average customer.

The New York Times - Style

A good independent bookshop shouldn't have an average customer.

The Guardian - Books

"The average customer is more frugal," Mr. Milazzo said.

The New York Times

An average customer will spend £25 a week".

The Guardian

The average customer is not capable of detecting such manipulation.

Yale University

The bank supplies just 4.3 to its average customer.

The Economist

There's no such thing as an average customer.

Harvard Business Review

Our average customer in Italy owns six Swatches.

Harvard Business Review

Expert writing Tips

Best practice

When defining the "average customer", use data to support your claims. Include specific demographics, spending habits, or product preferences to create a clear picture.

Common error

Avoid relying solely on averages when describing your customer base. Averages can mask significant variations and nuances within different customer segments. Consider using personas or segment-specific data to provide a more accurate representation.

Linguistic Context

The phrase "average customer" functions as a noun phrase, typically used as a subject or object in a sentence. It identifies a hypothetical customer that represents the typical traits of a business's clientele. Ludwig AI confirms this usage.

Expression frequency: Very common

Frequent in

News & Media

65%

Formal & Business

20%

Science

10%

Less common in

Wiki

3%

Encyclopedias

1%

Reference

1%

Ludwig's WRAP-UP

The phrase "average customer" is a common and grammatically sound way to refer to a typical customer of a business. As Ludwig AI confirms, it's widely used in various contexts, from news and media to formal business settings. When using this phrase, it's crucial to support generalizations with data and avoid over-reliance on averages, which can obscure valuable nuances in customer behavior. Instead of relying solely on the "average customer", consider segmentation strategies to understand the customer base. By understanding the function and purposes of the "average customer", you can tailor communications more efficiently.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

typical client

Replaces "customer" with "client", implying a more professional service-based relationship.

usual patron

Substitutes "customer" with "patron", suggesting regular support and a more established connection.

standard consumer

Uses "consumer" instead of "customer", emphasizing the act of consuming goods or services.

median buyer

Replaces "average" with "median", focusing on the central value in a distribution of buyers.

common shopper

Uses "shopper" in place of "customer", highlighting the act of shopping.

representative purchaser

Emphasizes that the customer is representative of a larger group of purchasers.

regular clientele

Focuses on the group of regular customers, rather than a single average.

everyday user

Shifts the focus to the use of a product or service, rather than the transaction.

benchmark consumer

Highlights the consumer used as a standard for comparison.

target demographic

Shifts the focus to the demographic group a business aims to serve.

FAQs

How can I use "average customer" in a sentence?

You can use "average customer" to describe typical behaviors or characteristics. For example, "The "average customer" spends $50 per visit" or "Our "average customer" is a woman aged 35-45".

What's a more formal way to say "average customer"?

In a formal context, consider using "typical client" or "standard consumer" as alternatives to "average customer".

What are some key metrics to track related to the "average customer"?

Key metrics include average order value, customer lifetime value, purchase frequency, and customer acquisition cost. Analyzing these metrics provides insights into the profitability and sustainability of your customer base.

Is it accurate to rely solely on the concept of an "average customer"?

While helpful for generalizations, relying solely on the "average customer" can be misleading. Customer segmentation and persona development offer more nuanced understandings of diverse customer groups and their specific needs.