at its heyday

USAGE SUMMARY

The phrase "at its heyday" is correct and usable in written English.
It is typically used to describe a time when something was at its peak or most successful. Example: "The film industry was thriving at its heyday in the 1950s, producing numerous classic films that are still celebrated today."

✓ Grammatically correct

News & Media

Encyclopedias

Wiki

Human-verified examples from authoritative sources

Exact Expressions

10 human-written examples

"By bringing in the personnel that were previously associated with the club at its heyday and bringing people in who are genuine club supporters it will excite the fans.

BBC

At its heyday in mid-century, the city counted 90,000 inhabitants.

Britannica

At its heyday in the 1980's, Harry's would serve 800 lunches to an almost exclusively male clientele, as well as several hundred dinners.

The New York Times

At its heyday, Toys R Us had a towering flagship store in New York's Times Square (now closed and home to Old Navy) and a ubiquitous icon, Geoffrey the Giraffe.

The Washington Post

Under the late Shah, Tehran was a popular cultural hub for western celebrities with its symphony orchestra hosting the likes of violinist Yehudi Menuhin and choreographer Maurice Béjart at its heyday.

The Guardian - Music

The culture at a financial institution like Citibank or UBS is different from that at Enron, which at its heyday had a reputation for tolerating very high levels of risk, he said.

The New York Times

Human-verified similar examples from authoritative sources

Similar Expressions

50 human-written examples

M.B.A. in hand, he went to work at Fidelity Investments in its heyday, at the same time as the gunslinger Gerry Tsai and Peter Lynch, under the watchful eye of its owner, Edward Johnson II, and his son, Ned Johnson, now chairman.

Forbes

John Benetti, a talent buyer for House Call Entertainment, who booked the current summer series and grew up attending and working shows at Fireside during its heyday, said it was both a reunion and a reinvention of the space, which has a quintessentially midcentury look after its 2004 renovation.

The New York Times

Prior to founding his latest startup, Tristan Walker was the Entrepreneur-in-Residence at Andreessen Horowitz and the Director of Business at Foursquare during its heyday.

TechCrunch

I worked at Microsoft during its heyday and the most intense years that made it famous, yet that pales in comparison to the intensity of creating a successful healthcare startup.

Forbes

Mr. Bosman and Mr. Kaps recruited a team of 10 film technicians, chemists and engineers, most of whom had been employed at Polaroid during its heyday, to collaborate on inventing a new instant film pack.

The New York Times

Expert writing Tips

Best practice

Use "at its heyday" to vividly describe a past era of remarkable success or influence for a particular entity or phenomenon. It adds a sense of nostalgia and historical significance.

Common error

Avoid using "at its heyday" to describe something that is currently successful. This phrase is best suited for referencing a past period of glory, not a present one.

Linguistic Context

The phrase "at its heyday" functions as an adverbial phrase, modifying a verb or clause to indicate a specific time period. It describes when something was at its most successful or popular. As shown by Ludwig, the phrase is used to provide temporal context.

Expression frequency: Uncommon

Frequent in

News & Media

70%

Wiki

20%

Encyclopedias

10%

Less common in

Academia

0%

Formal & Business

0%

Science

0%

Ludwig's WRAP-UP

The phrase "at its heyday" is a useful and grammatically correct way to describe a period of peak success or popularity. As Ludwig AI confirms, it is suitable for various contexts, primarily in news and media. To ensure proper usage, remember that this phrase is best used to refer to a past era, evoking a sense of nostalgia. Similar phrases like "at its peak" or "in its prime" can serve as alternatives, but "at its heyday" specifically highlights a time of significant influence or cultural importance.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

at its peak

Focuses on the highest point of achievement or intensity.

at its height

Similar to "at its peak", but can also refer to physical stature or intensity.

in its prime

Emphasizes the period of optimal condition or development.

at its zenith

Implies the highest point reached, often used in a more formal or literary context.

at its apex

Similar to zenith, suggesting a culmination or high point.

in its glory days

Emphasizes a past period of great success or enjoyment.

in its golden age

Highlights a period of prosperity, happiness, and achievement.

at its best

Simple and direct, indicating a time of optimal performance or quality.

in its flourishing period

Emphasizes growth, vitality, and success during a specific time.

in its ascendancy

Focuses on the period when something is gaining power or influence.

FAQs

How can I use "at its heyday" in a sentence?

You can use "at its heyday" to describe when something was most popular or successful, for example, "The jazz club was extremely popular "at its heyday" in the 1950s".

What's a similar phrase to "at its heyday"?

Similar phrases include "at its peak", "in its prime", or "in its glory days", all of which describe a period of maximum success or influence.

Is it appropriate to use "at its heyday" to describe a current situation?

No, "at its heyday" is best used to describe something that was successful in the past, not something that is currently experiencing success. Use phrases like "at its peak" or "in its prime" for current situations.

What is the difference between "at its heyday" and "at its peak"?

While both describe a time of great success, "at its heyday" often implies a period of cultural or historical significance that has since passed, whereas "at its peak" can refer to more immediate or temporary success.