assuring

USAGE SUMMARY

The phrase "assuring" is correct and usable in written English.
It can be used when you want to convey a sense of confidence or guarantee regarding something. Example: "The manager was assuring the team that the project would be completed on time despite the challenges."

✓ Grammatically correct

News & Media

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

Equally important is Article 48 of the constitution, assuring freedom of the press.

The Guardian - Opinion

The journalist, now 33, penned a tongue-in-cheek open letter to Edward Snowden on his arrival in Moscow – an extended welcome assuring him that the security services were monitoring every conversation leaving "nothing here in Russia to expose".

The Guardian

In a pre-Easter message, Villiers also pledged that there would be no amnesties for any more "on the run" IRA members after the freeing of the IRA Hyde Park bomb suspect John Downey due to a "comfort letter" from Tony Blair's government assuring him and others they would not prosecuted for past crimes.

The Guardian

But it's not until early February 2012 that conclusive proof is proffered in the form of an email, dated the day after the royal wedding, addressed to James Murdoch and News International executives, assuring them the "device" is now sitting in "KM's cervix" and is under 24-hour surveillance.

The Guardian - Opinion

A previous speaker had cribbed Obama in assuring the crowd that "Yes, we can rid Uganda of homosexuals.

The Guardian

He calls for an 80% tax on incomes above $500,000 a year in the US, assuring his readers there would be neither a flight of top execs to Canada nor a slowdown in growth, since the outcome would simply be to suppress such incomes.

The Guardian - Books

The emergence of the letter assuring Downey he was no longer wanted caused his trial to collapse at the Old Bailey in London on Tuesday.

The Guardian

She'd still send Christmas cards and ring occasionally, assuring them her career was going well.

The Guardian

Similarly Timothy Roemer, the US ambassador to India, went into damage-control mode by assuring the billions of Khan fans worldwide that "Many Americans love his films".

The Guardian - Opinion

John Downey, the IRA man accused of the 1982 attack including the deaths of four soldiers, walked free after his legal team produced a letter assuring him that no police force in the UK was seeking his arrest.

The Guardian

Crucially, it could be pushed away from assuring quality and standards, and into the broader politics of educational regulation.

The Guardian

Expert writing Tips

Best practice

When using "assuring", ensure the context clearly indicates what is being guaranteed or made certain. For example, "assuring quality" or "assuring compliance" provides a specific focus.

Common error

Avoid using "assuring" in vague or general statements where the guarantee or certainty is unclear. For instance, instead of simply "assuring success", specify "assuring success through rigorous testing".

Linguistic Context

The primary grammatical function of "assuring" is as a present participle, often used to describe an action happening simultaneously with another. Ludwig AI confirms its usability in written English. For example, "The company is assuring customers of its commitment to quality."

Expression frequency: Very common

Frequent in

News & Media

60%

Formal & Business

20%

Science

10%

Less common in

Encyclopedias

3%

Wiki

3%

Reference

4%

Ludwig's WRAP-UP

In summary, "assuring" functions as a present participle, commonly used to convey confidence and guarantee. As indicated by Ludwig AI, it's grammatically correct and widely used. Its prevalence across various contexts, including news, formal business settings, and scientific publications, contributes to its versatility. When using "assuring", it's important to provide specific context, indicating what is being guaranteed. Alternatives such as "guaranteeing", "ensuring", and "reassuring" can be used to add nuance. Ludwig's examples highlight its consistent use in authoritative sources like The Guardian and The Economist, further solidifying its status as a reliable and effective term.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

guaranteeing

Focuses specifically on providing a guarantee or promise.

promising

Emphasizes the act of making a promise or commitment.

reassuring

Highlights the act of restoring confidence or peace of mind.

ensuring

Implies taking steps to make certain that something will happen.

certifying

Involves formally attesting or confirming something.

confirming

Focuses on verifying or establishing the truth of something.

pledging

Suggests a firm and solemn promise or undertaking.

warranting

Implies a guarantee of the quality or accuracy of something.

convincing

Emphasizes the act of persuading someone to believe something.

attesting

Indicates a formal declaration or testimony.

FAQs

How to use "assuring" in a sentence?

"Assuring" is used as a present participle or gerund. For example, "The company is "assuring" customers of its commitment to quality" or "Assuring compliance is our top priority".

What can I say instead of "assuring"?

You can use alternatives like "guaranteeing", "ensuring", or "reassuring" depending on the context.

Which is correct, "assuring" or "ensuring"?

Both "assuring" and "ensuring" are correct, but they have slightly different meanings. "Assuring" implies giving confidence or a promise, while "ensuring" means making certain something will happen.

What's the difference between "assuring" and "reassuring"?

"Assuring" generally means providing confidence or a guarantee initially, while "reassuring" means restoring someone's confidence after they have felt doubt or anxiety.