assures

USAGE SUMMARY

The phrase "assures" is correct and usable in written English.
You can use it when you want to convey that someone is providing confidence or certainty about something. Example: "She assures me that the project will be completed on time."

✓ Grammatically correct

News & Media

Lifestyle

Politics

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

The BBC assures me that as things settle down only coverage from the Olympic venues will be nuked.

The Guardian

This thing breezily assures you perfect ice-cream is possible with no prep in 40 minutes.

The Guardian - Lifestyle

Although Labour took a hefty 44% of last week's general election vote in Greater London compared with the Conservatives' 35%, that by no means assures a mayoral victory.

The Guardian

I often wonder whether the unfathomably superior tastes I attribute to home-grown veg come from my heart rather than my taste buds, but Hicks assures me that it'll be because the food is picked at peak ripeness and eaten immediately.

The Guardian - Lifestyle

All this, he assures me, is better than being "being inflicted by an unstable and imploding Europe that doesn't work.

The Guardian

"Don't worry," she assures us more than once, "it's clean water – it's only rain".

The Guardian

"We've learned where they are" and how to avoid them, Maryam says - her getup today seems a bit risky, but she assures me she's only dressed this way because they don't patrol this area "unless they're driving back to the station" with their daily catch.

The Guardian

Kevin Donovan assures me that his book won't expose our sources and I think he believes that.

The Guardian - Opinion

In the movie's prologue, Hitchcock, in his only speaking role on the big screen, assures viewers that "every word is true", and indeed the movie is based on the "The True Story of Christopher Emmanuel Balestrero", a 1953 Life magazine story.

The Guardian

Robertson assures me that others are more freewheeling with their bowls and spoons, regularly munching on cereal at work in the afternoons and even for dinner.

The Guardian - Lifestyle

"I obviously speak to Alistair about this and he assures me that this set of allegations has no foundation in it".

The Guardian

Expert writing Tips

Best practice

Use "assures" when you want to convey confidence or certainty about something. Ensure the context aligns with the level of confidence you wish to express.

Common error

Avoid using "assures" when the evidence is weak or uncertain. Overusing it can undermine credibility. Use phrases like "suggests" or "indicates" for less certain situations.

Linguistic Context

The primary grammatical function of "assures" is as a verb in the third-person singular present tense. It is used to indicate that someone is giving assurance or confidence about something. Ludwig examples demonstrate this across various contexts.

Expression frequency: Very common

Frequent in

News & Media

65%

Formal & Business

20%

Lifestyle

10%

Less common in

Science

2%

Encyclopedias

1%

Wiki

2%

Ludwig's WRAP-UP

The word "assures" is a frequently used verb that conveys confidence and certainty. Grammatically correct, it appears most commonly in News & Media, Formal & Business, and Lifestyle contexts. Ludwig examples showcase how it's used to instill trust and reduce doubt. While "assures" is widely accepted, it's important to use it judiciously and avoid overstating certainty. Alternatives like "guarantees", "confirms", and "reassures" can provide nuanced variations in meaning. Overall, "assures" is a valuable tool for effective communication when used appropriately.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

reassures

Specifically aims to restore confidence or dispel doubts.

guarantees

Implies a stronger level of certainty and commitment.

confirms

Focuses on verifying or establishing the truth of something.

warrants

Formally guarantees the quality or condition of something.

certifies

Suggests a formal declaration or endorsement.

affirms

States something strongly and publicly.

promises

Indicates a commitment to do something in the future.

vouches

Offers personal support or testimony for someone or something.

declares

Formally and emphatically states something.

attests

Provides evidence or proof of something.

FAQs

How can I use "assures" in a sentence?

You can use "assures" to indicate that someone is providing confidence or certainty about something, like in "She "assures" me that the project will be completed on time".

What can I say instead of "assures"?

You can use alternatives like "guarantees", "confirms", or "reassures" depending on the context.

When should I use "assures" versus "suggests"?

"Assures" indicates a high degree of certainty, while "suggests" implies less certainty. Use "assures" when you have strong evidence and want to convey confidence; use "suggests" when the evidence is less conclusive.

What's the difference between "assures" and "promises"?

"Assures" conveys confidence in a current or future state, while "promises" commits to a future action. For instance, someone "assures" you the train will be on time, but "promises" to call you later.