assure you

USAGE SUMMARY

"assure you" is a correct and usable phrase in written English.
You can use it to emphasize that something is certain or true. For example, "I assure you, this recipe will make the best chocolate chip cookies."

✓ Grammatically correct

News & Media

Formal & Business

Science

Human-verified examples from authoritative sources

Exact Expressions

59 human-written examples

Nothing, I assure you.

The New York Times - Books

I assure you".

The New York Times

— Yes, I assure you.

The New Yorker

Accidentally, I assure you.

The Guardian

I can assure you".

The Guardian - Music

It was work, I assure you.

The Economist

"I can assure you I cannot write".

The New York Times

I can assure you of that.

The New York Times - Sports

I can assure you, I am not".

The New York Times - Sports

We can assure you it was not.

The Economist

(And I assure you it is).

Independent

Expert writing Tips

Best practice

Use "assure you" when you want to express a personal conviction or provide reassurance about something. Ensure that you have a solid basis for your assurance.

Common error

Avoid using "assure you" flippantly or without genuine confidence in the truth of what you're saying. Overusing it can diminish its impact and make you seem less trustworthy.

Linguistic Context

The phrase "assure you" primarily functions as an illocutionary act of promising or guaranteeing. It is used by a speaker to convey a sense of certainty and to convince the listener of the truth or reliability of a statement. This is supported by Ludwig, which indicates that it is used to emphasize certainty.

Expression frequency: Very common

Frequent in

News & Media

53%

Formal & Business

25%

Science

22%

Less common in

Wiki

0%

Encyclopedias

0%

Reference

0%

Ludwig's WRAP-UP

The phrase "assure you" is a common and grammatically correct way to express certainty and provide reassurance. As Ludwig AI highlights, it emphasizes the truthfulness of a statement. Its usage spans various contexts, from news and media to formal business communications, with a generally neutral tone. While it is a versatile phrase, it's important to use it judiciously and with a genuine basis to maintain credibility. Alternatives such as "I guarantee you" or "rest assured" can be used depending on the specific nuance you want to convey.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

I guarantee you

Replaces "assure" with "guarantee" for stronger emphasis.

Let me reassure you

Adds a proactive element, suggesting an attempt to calm someone's concerns.

You have my assurance

Formalizes the statement by presenting the assurance as a possession.

I can confirm

Uses a more direct and factual tone instead of a personal assurance.

Rest assured

Offers a sense of calm and certainty, shifting the focus to the listener's peace of mind.

You can be certain

Shifts the emphasis from the speaker's assurance to the listener's confidence.

I can vouch for that

Implies personal experience or direct knowledge of the matter.

I give you my word

Offers a solemn promise, indicating a high level of commitment to the truth.

I attest to that

More formal and legalistic, implying a sworn statement.

I swear to you

Adds a strong emotional emphasis, bordering on a vow.

FAQs

How can I use "assure you" in a sentence?

You can use "assure you" to emphasize the truthfulness of a statement. For example, "I "assure you", the information is accurate".

What are some alternatives to using "assure you"?

Depending on the context, you can use phrases like "I guarantee you", "I can confirm", or "rest assured".

When is it appropriate to use "assure you" in formal writing?

It's appropriate in formal writing when you need to provide a firm reassurance or confirm something definitively. However, consider alternatives like "you have my assurance" for an even more formal tone.

What's the difference between "assure you" and "ensure you"?

"Assure you" is used to remove someone's doubts, while "ensure you" means to guarantee or make certain of something. They are not interchangeable. For instance, you "assure" someone of your commitment but "ensure" that a task is completed.