around launch time

USAGE SUMMARY

The phrase "around launch time" is correct and usable in written English.
It can be used to refer to the period or timeframe surrounding the launch of a product, service, or event. Example: "We expect to see increased user engagement around launch time as more people become aware of our new app."

✓ Grammatically correct

News & Media

Wiki

Human-verified examples from authoritative sources

Exact Expressions

3 human-written examples

You can still toggle 4G LTE on in the settings, but around launch time, Sprint's 4G network won't really be mature enough to leave 4G on continuously.

TechCrunch

There's been a rumor floating around that Nintendo of America President, Reggie Fils-Aime, told GameSpot, There will be another big Wii revelation around launch time.

TechCrunch

The claimed superiority of the A5X over the Tegra 3 processor was questioned around launch time by manufacturer Nvidia; some benchmarks have since confirmed superiority in graphics performance, although the Tegra 3 has greater performance.

Wikipedia

Human-verified similar examples from authoritative sources

Similar Expressions

57 human-written examples

The company told me that it plans to offer closer to real-time translation around launch.

TechCrunch

They're not expected to launch this time around, but could feature in the second watch.

Independent

So that means rumors of the Mi6's impending launch around the time of the event are wide of the mark.

TechCrunch

Specifically, the new pricing could launch around the time that the iPad does, which will be March/April, FT notes citing people familiar with the discussions.

TechCrunch

Following a launch around this time last year, Re-Issue are back with a second collection of posters by mostly Western and Central European designers, along with two Australian designers.

Vice

The phone will launch globally on April 11th with the Gear watches launching around that time as well.

TechCrunch

Launched around the time of Sputnik, the BBC's "The Sky at Night" became a perennial favourite on British television, and remained so for half a century.

The Economist

The Salomé orchestra was launched around the time that the Carpenters started dealing in instruments, and though it now serves as a useful adjunct to their business, it was conceived as a way to play with old Princeton friends.

The New Yorker

Expert writing Tips

Best practice

When using "around launch time", ensure the context clearly defines what 'launch' refers to. Be specific (e.g., "product launch", "website launch") to avoid ambiguity.

Common error

Avoid using "around launch time" without clearly defining the 'launch'. If the launch isn't explicitly mentioned elsewhere, the reader might misunderstand what event the timeframe refers to.

Linguistic Context

The phrase "around launch time" functions as an adverbial phrase, modifying a verb or clause by specifying the time frame relative to a launch event. Ludwig examples illustrate its use in contexts like product releases and network maturity.

Expression frequency: Uncommon

Frequent in

News & Media

60%

Wiki

20%

Science

10%

Less common in

Formal & Business

5%

Encyclopedias

3%

Reference

2%

Ludwig's WRAP-UP

In summary, the phrase "around launch time" is a grammatically correct and usable prepositional phrase that pinpoints a period surrounding a launch, as confirmed by Ludwig. While not exceedingly common, appearing primarily in news and media, it effectively serves to indicate temporal proximity to an event. For clearer communication, ensure the context specifies which "launch" is being referenced. As illustrated by Ludwig, this phrase is helpful when detailing activities, setting expectations, or analyzing conditions linked to the period surrounding a product or service release. Alternatives include "near the release date" or "at the time of launch".

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

at the time of launch

Specifically pinpoints the launch as the reference point.

close to the launch

Emphasizes closeness to the launch event.

near the release date

Focuses on the proximity to a specific date.

during the launch phase

Highlights the phase or stage of launching.

in the period surrounding the launch

More formal and explicitly states the timeframe.

in proximity to the launch date

A more formal and detailed version of 'near the release date'.

in the vicinity of the launch

Uses 'vicinity' to denote the surrounding timeframe.

upon initial release

Highlights the moment something is first made available.

shortly after release

Similar to 'just after launching' but less immediate.

just after launching

Focuses on the immediate aftermath of the launch.

FAQs

What does "around launch time" mean?

The phrase "around launch time" refers to the period immediately preceding, during, or following the release of a product, service, or event. It indicates a general timeframe without specifying an exact moment.

How can I use "around launch time" in a sentence?

You might say, "We anticipate increased website traffic "around launch time" due to the marketing campaign."

What are some alternatives to "around launch time"?

You can use alternatives like "near the release date", "at the time of launch", or "close to the launch" depending on the context.

Is it better to say "at launch" or "around launch time"?

"At launch" refers to the precise moment of release, while ""around launch time"" refers to a period surrounding that moment. Choose the phrase that best reflects the timeframe you intend to convey.