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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
allows the customer
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "allows the customer" is correct and usable in written English.
It can be used when describing a feature, service, or policy that provides the customer with a certain capability or option. Example: "The new software update allows the customer to customize their dashboard according to their preferences."
✓ Grammatically correct
News & Media
Academia
Wiki
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
36 human-written examples
Additionally, a customization section allows the customer to have a personalized Whopper made with ingredients such as jalapeño peppers, steak sauce or blue cheese.
Wiki
This site allows the customer to design and send custom invitations and announcements that have the look of quality, even though they're online.
News & Media
The Pru lifetime mortgage, on the other hand, allows the customer to draw down only the money they need.
News & Media
This allows the customer to alter the colours later if he does not like his original choice.
News & Media
AssetPlus allows the customer (typically a hospital) to track and manage inventories of GE medical equipment and devices, schedule servicing, and follow regulatory requirements online.
News & Media
He has provided that sort of supervisory service to a number of customers who brought in kids to help with I.T., and he says it often allows the customer to save some money without much risk of something going wrong.
News & Media
Human-verified similar examples from authoritative sources
Similar Expressions
24 human-written examples
Brands and branding allows the customers to differentiate one product from another with the use of name, design and advertising.
This allows the customers to have a direct impact on the tap offerings.
Science
These tools allow the customer to save time, while saving the company money.
The key phrase was "how does that sound?" because it didn't allow the customer to say no.
News & Media
The TM interior web pages provide telephone numbers for customers or allow the customer to order tickets to the event by interactive computer use.
Academia
Expert writing Tips
Best practice
When using "allows the customer", ensure that the benefit or capability being granted to the customer is clearly stated to avoid ambiguity.
Common error
Avoid using "allows the customer" without specifying what the customer is allowed to do. This can leave the reader wondering about the specific advantage or capability being offered.
Source & Trust
81%
Authority and reliability
4.5/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "allows the customer" functions as a verb phrase, where "allows" is the verb and "the customer" is the direct object. According to Ludwig, this phrase is used to indicate that a certain capability or option is being provided to the customer.
Frequent in
News & Media
47%
Academia
29%
Wiki
11%
Less common in
Science
8%
Formal & Business
5%
Ludwig's WRAP-UP
The phrase "allows the customer" is a common and grammatically correct way to express that a particular feature, service, or policy provides a capability or option to the customer. Ludwig highlights its broad applicability, confirming its use in diverse contexts like news, academia, and business. When using this phrase, ensure that you clearly state the specific benefit or action the customer is enabled to perform. Although widely accepted, consider alternatives like “enables the customer” or “provides the customer with” to add variety to your writing. As Ludwig confirms, while the phrase is correct and usable, clarity is key when describing the feature or service provided.
More alternative expressions(6)
Phrases that express similar concepts, ordered by semantic similarity:
enables the customer
Replaces "allows" with "enables", emphasizing the customer's capacity to do something.
permits the customer
Substitutes "allows" with "permits", indicating formal authorization.
gives the customer the ability to
Rephrases using "gives the ability", highlighting the provision of a capability.
provides the customer with the option to
Emphasizes the availability of a choice for the customer.
lets the customer
Uses the more informal "lets" in place of "allows".
facilitates the customer's ability to
Replaces "allows" with "facilitates", highlighting the ease of the customer's action.
authorizes the customer to
Indicates formal approval for the customer to perform an action.
grants the customer access to
Focuses on providing access as the enabling factor.
empowers the customer to
Highlights the strengthening or enabling of the customer.
affords the customer the opportunity to
Indicates providing an opportunity for the customer.
FAQs
How can I rephrase "allows the customer" in a business context?
In a business context, consider alternatives like "enables the customer", "provides the customer with", or "gives the customer the ability to" for a more professional tone.
Is it better to use "allows the customer" or "lets the customer"?
"Allows the customer" is generally more formal and suitable for professional or academic writing. "Lets the customer" is more informal and appropriate for casual communication.
What's the difference between "allows the customer" and "helps the customer"?
"Allows the customer" implies providing a capability or option, whereas "helps the customer" suggests assistance or support in achieving a goal. The best choice depends on the specific context.
How to use "allows the customer" in a sentence?
You can use "allows the customer" to describe a feature, service, or policy that provides a specific capability or option. For example, "The new feature allows the customer to customize their dashboard."
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Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
81%
Authority and reliability
4.5/5
Expert rating
Real-world application tested