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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
all about that
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "all about that" is correct and usable in written English.
It can be used to emphasize a particular topic or theme that is being discussed or highlighted. Example: "This presentation is all about that innovative approach to sustainability that we have been developing."
✓ Grammatically correct
News & Media
Wiki
Alternative expressions(3)
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
58 human-written examples
David's all about that Monday morning acid.
News & Media
My family is really all about that.
News & Media
He's all about that.
News & Media
"We're all about that.
News & Media
Her fans know all about that.
News & Media
Dr Jim Taylor knows all about that.
News & Media
My next book is all about that.
News & Media
I know all about that.
News & Media
Ingraham knew all about that.
News & Media
People from New Jersey know all about that.
News & Media
"There's nothing original at all about that.
News & Media
Expert writing Tips
Best practice
Use "all about that" to convey enthusiasm and relevance in informal contexts. It's suitable when you want to express that something is central or important to a person, group, or situation.
Common error
Avoid using "all about that" in formal writing or professional settings. Opt for more sophisticated alternatives like "focused on that" or "centered around that" to maintain a professional tone.
Source & Trust
82%
Authority and reliability
4.5/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "all about that" functions as a predicate adjective, describing the subject's primary focus, interest, or purpose. As Ludwig indicates, it's used to emphasize a particular topic or theme.
Frequent in
News & Media
65%
Wiki
15%
Formal & Business
8%
Less common in
Science
4%
Encyclopedias
3%
Reference
5%
Ludwig's WRAP-UP
In summary, "all about that" is a grammatically correct and commonly used phrase, as validated by Ludwig. It primarily functions as a predicate adjective to express that something is central, important, or the main focus. The examples provided by Ludwig demonstrate its usage across various contexts, particularly in news and media. While versatile, "all about that" is best suited for informal settings. For formal writing, consider using alternatives like "focused on that" or "centered around that".
More alternative expressions(6)
Phrases that express similar concepts, ordered by semantic similarity:
all about it
A shorter and more general version, losing some of the specificity.
focused on that
Emphasizes concentration on a particular subject, removing the element of enthusiasm.
keen on that
Indicates enthusiasm or eagerness, slightly more formal than the original.
centered around that
Highlights the centrality of a topic, differing from the casual tone.
passionate about that
Emphasizes strong emotions or dedication, intensifying the sentiment.
concerned with that
Indicates involvement or worry about something, changing the connotation.
devoted to that
Highlights commitment and dedication, suggesting a long-term focus.
interested in that
Highlights curiosity or attention toward a topic, lacking strong emphasis.
consumed by that
Indicates being completely absorbed in something, adding a sense of obsession.
that's the main thing
Shifts the focus to importance rather than enthusiasm, changing the tone slightly.
FAQs
How can I use "all about that" in a sentence?
You can use "all about that" to express that something is very important or central to someone or something. For example, "This project is "all about that" innovative approach to sustainability."
What's a more formal alternative to "all about that"?
In formal contexts, you can use phrases like "focused on that", "centered around that", or "concerned with that".
Is it correct to say "all about that" in academic writing?
While grammatically correct, "all about that" is generally too informal for academic writing. Use more formal phrases to maintain an appropriate tone.
What does "all about that" imply?
"All about that" implies that something is the main focus, passion, or priority. It often carries a sense of enthusiasm or dedication.
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Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
82%
Authority and reliability
4.5/5
Expert rating
Real-world application tested