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Justyna Jupowicz-Kozak quote

Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

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aimed at them

Grammar usage guide and real-world examples

USAGE SUMMARY

The phrase "aimed at them" is correct and usable in written English.
It can be used when referring to a target audience or group that a message, action, or product is intended for. Example: "The marketing campaign was specifically aimed at them to increase brand awareness among young adults."

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

58 human-written examples

"This has to be aimed at them".

News & Media

The New Yorker

"I may not have aimed at them".

News & Media

The New York Times

Heplisav is aimed at them.

News & Media

The New York Times

It wasn't aimed at them.

Five hundred twenty-five rounds were aimed at them.

News & Media

The New York Times

The Super Bowl ad is aimed at them.

News & Media

The New Yorker

Neither thinks Iran's missiles are aimed at them.

News & Media

The Economist

Then the planes dived close and aimed at them directly.

News & Media

The Economist

Few detainees probably understood the English lyrics aimed at them.

News & Media

The New Yorker

They watched music and tennis performances, all aimed at them.

"The winners are the American people, who are safer with fewer Russian missiles aimed at them".

News & Media

The New York Times
Show more...

Expert writing Tips

Best practice

When clarifying your target demographic, ensure that the benefits resonate with them specifically. Generic language dilutes the message. Always use precise language to make them feel understood.

Common error

Ensure that "them" is clearly defined in the context. Ambiguity can confuse the audience and weaken the impact of your message. Clarify who "them" refers to early in your communication.

Antonio Rotolo, PhD - Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

90%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Linguistic Context

The phrase "aimed at them" functions as a verb phrase that describes the direction or intent of an action or object towards a specific group. Ludwig AI confirms its correct and usable English, as exemplified by the provided examples.

Expression frequency: Very common

Frequent in

News & Media

77%

Science

12%

Formal & Business

5%

Less common in

Wiki

3%

Encyclopedias

1%

Reference

1%

Ludwig's WRAP-UP

In summary, the phrase "aimed at them" is a grammatically sound and very common expression used to denote the target of an action or communication. As Ludwig AI explains, its function is to clearly indicate the intended recipient. While the phrase enjoys broad applicability, it is most frequently found in news and media contexts, followed by scientific discourse. To ensure clarity, specify who “them” refers to early on and customize language to suit the audience. Alternatives such as "targeted at them" or "directed at them" may be used for nuanced expression.

FAQs

How can I use "aimed at them" in a sentence?

You can use "aimed at them" to describe something designed or directed toward a specific group. For example, "The new marketing campaign is "aimed at them" to increase brand awareness among young adults."

What phrases are similar to "aimed at them"?

Similar phrases include "targeted at them", "directed at them", and "intended for them". The best choice depends on the specific nuance you want to convey.

Is it always necessary to specify who "them" refers to when using "aimed at them"?

Yes, clarity is crucial. Ensure the context makes it immediately obvious who "them" refers to. If there's any ambiguity, explicitly state the group you're addressing to avoid confusion.

What is the difference between "aimed at them" and "targeting them"?

While similar, "aimed at them" often implies a broader approach, whereas "targeting them" suggests a more precise or strategic focus. Consider the context to choose the most appropriate phrase. "Targeting them" also has the connotation of being aggressive.

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Source & Trust

90%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Most frequent sentences: