aim to retain

USAGE SUMMARY

The phrase "aim to retain" is correct and usable in written English.
You can use it when discussing goals or objectives related to keeping or maintaining something, such as employees, customers, or information. Example: "Our company aims to retain top talent by offering competitive salaries and benefits."

✓ Grammatically correct

News & Media

Science

Academia

Human-verified examples from authoritative sources

Exact Expressions

29 human-written examples

Other countries now aim to retain or recapture talent.

MIT Technology Review

"This will include future partnerships and relationships with other media in the regions if successful and we would aim to retain the existing ITV staff".

The Guardian

Britain will be looking towards him to give them a good start as they aim to retain the title they won in Gateshead last year.

The Guardian - Sport

Furthermore, an increased understanding of tissue heterogeneity has lead to the development of several unique sequencing protocols that aim to retain or infer spatial context.

Nature

NA Alli sorry after season ends with ban for violent conduct Chelsea aim to retain Solanke despite contract impasse Roberto Martínez press conferences increasingly resemble Shopping Channel promotions but Everton fans have long stopped buying his rigmarole.

The Guardian - Sport

Engaging new customers during the peak festive season is important, but an effective social media marketing campaign should also aim to retain those Christmas customers long after the holidays are over.

The Guardian

Human-verified similar examples from authoritative sources

Similar Expressions

31 human-written examples

Maltzan's design aims to retain that spirit of freedom while sheltering us from new threats.

The New York Times

The former is aiming to retain the title for a record third time.

Independent

Sue Richards is a member of Keep Our NHS Public, a non-party political organisation aiming to retain the NHS as a publicly provided, funded and accountable service.

The Guardian

Half an hour later, it's the women's 200m final, with the US's Allyson Felix aiming to retain her title (2.30am, BBC1).

The Guardian - TV & Radio

Scarred for life by viewer rage over the finale of Lost, Lindelof clearly aims to retain that show's disorienting twists while avoiding its ultimately self-defeating mythology.

The Guardian - TV & Radio

Expert writing Tips

Best practice

When using "aim to retain", clarify what specific actions or strategies will be employed to achieve the retention goal. This adds credibility and demonstrates a proactive approach.

Common error

Avoid using "aim to retain" as a vague statement. Instead, provide specific details about how you plan to achieve the retention. For example, instead of saying "The company aims to retain its market share", say "The company aims to retain its market share by launching a new customer loyalty program and improving customer service."

Linguistic Context

The phrase "aim to retain" functions as an infinitive phrase expressing purpose or intention. It indicates a goal-oriented action focused on keeping or maintaining something. As Ludwig AI confirms, this phrase is grammatically correct and widely applicable.

Expression frequency: Common

Frequent in

News & Media

40%

Science

32%

Academia

12%

Less common in

Formal & Business

8%

Encyclopedias

5%

Social Media

3%

Ludwig's WRAP-UP

In summary, "aim to retain" is a grammatically sound and frequently used phrase for expressing the intention to keep or maintain something. Ludwig AI confirms its correctness and broad applicability. It's common in contexts like news, science, and academia, and its neutral register makes it suitable for both formal and informal communication. To enhance clarity, provide specific details about the strategies used to achieve the retention goal. Alternatives like "seek to preserve" or "strive to maintain" can be used depending on the specific nuance desired. By following these guidelines, you can effectively use "aim to retain" in your writing.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

seek to preserve

Focuses on maintaining something in its original state.

strive to maintain

Emphasizes effort and persistence in keeping something.

endeavor to hold

Highlights a serious attempt to keep possession.

attempt to secure

Focuses on making efforts to ensure retention.

plan to conserve

Emphasizes a deliberate strategy for preserving resources.

intend to safeguard

Highlights the protection aspect of retention.

desire to uphold

Focuses on maintaining standards or principles.

aspire to sustain

Highlights the ambition to keep something going.

work to conserve

Emphasizes the active effort in preserving resources.

try to protect

Focuses on defending something from harm to keep it.

FAQs

How can I use "aim to retain" in a sentence?

You can use "aim to retain" to express the intention to keep something, such as "The company "aims to retain" its employees by offering better benefits".

What's the difference between "aim to retain" and "aim to maintain"?

"Aim to retain" focuses on keeping something you already have, while "aim to maintain" focuses on keeping something at a certain level or standard. For example, you "aim to retain" customers, but you "aim to maintain" quality standards.

What are some alternatives to "aim to retain"?

You can use alternatives like "seek to preserve", "strive to maintain", or "endeavor to hold", depending on the specific context and nuance you want to convey. See the related phrases above for more alternatives.

Is it correct to say "aiming to retain" instead of "aim to retain"?

Yes, "aiming to retain" is the gerund form and is grammatically correct. It's often used to describe an ongoing effort or strategy, such as "The marketing team is "aiming to retain" customers through personalized campaigns".