advertising campaign

USAGE SUMMARY

"advertising campaign" is a correct and usable phrase in written English.
You can use it to refer to a coordinated series of marketing efforts intended to raise awareness or promote a product, service, or brand. For example, "The company launched a national advertising campaign to introduce their new line of clothes."

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

That's one lucky advertising campaign.

Independent

I look forward to the advertising campaign.

Independent

advertising campaign in Hungary.

The Washington Post

And if so, who should finance the advertising campaign?

Journal of Business Research

#LikeAGirl advertising campaign for Always.

The Guardian

The advertising campaign worked well.

The New York Times - Health

Even the advertising campaign remained unchanged.

The New York Times

This ain't your daddy's advertising campaign.

The Guardian - TV & Radio

And they have developed an advertising campaign.

The New York Times

It began a $15 million advertising campaign.

The New York Times

She'll be featured in NBC's advertising campaign for the Olympics.

Princeton University

Expert writing Tips

Best practice

When describing the launch of an "advertising campaign", specify the target audience and the key message to provide context and impact.

Common error

Don't use "advertising campaign" without specifying its goals or key strategies. Provide details on the media channels and target demographic to showcase the campaign's scope and effectiveness.

Linguistic Context

The phrase "advertising campaign" functions primarily as a noun phrase, acting as a subject, object, or complement in a sentence. It denotes a planned series of promotional messages and activities designed to achieve specific marketing objectives, as shown in Ludwig's examples.

Expression frequency: Very common

Frequent in

News & Media

35%

Science

33%

Formal & Business

32%

Less common in

Academia

0%

Wiki

0%

Reference

0%

Ludwig's WRAP-UP

The phrase "advertising campaign" is a common and grammatically correct noun phrase used to describe a coordinated series of promotional activities. Ludwig AI confirms its widespread usage across various domains, including news, science, and business. While alternatives such as "marketing strategy" or "promotional campaign" exist, "advertising campaign" specifically emphasizes the advertising aspect within a broader marketing context. When using this phrase, it's important to provide specific details about the campaign's goals, target audience, and strategies to enhance clarity and impact. Its prevalence in reputable sources underscores its reliability and appropriateness in professional and general contexts.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

promotional campaign

A more general term that encompasses various types of promotions, not just advertising.

media campaign

Specifically uses media channels to convey its message, rather than other promotional activities.

marketing strategy

Focuses on the broader approach to promoting a product or service, not necessarily a specific campaign.

promotional activities

Refers to a range of actions taken to promote something, less structured than a campaign.

marketing initiative

Highlights a specific project or effort within a broader marketing plan.

publicity drive

Emphasizes generating public awareness and positive media coverage.

marketing push

Indicates a strong effort to increase sales or awareness, but is less specific than campaign.

branding effort

Focuses on building and reinforcing brand identity, which may include advertising.

ad blitz

Suggests a concentrated and intensive advertising effort over a short period.

outreach program

Implies a campaign designed to connect with a specific audience or community.

FAQs

What are some key elements of a successful "advertising campaign"?

A successful "advertising campaign" typically includes a clear target audience, a compelling message, a strategic media plan, and measurable goals. Consistent branding and creative execution are also essential for memorability and impact.

How does a "marketing strategy" differ from an "advertising campaign"?

A "marketing strategy" is a comprehensive plan that encompasses all marketing activities, while an "advertising campaign" is a specific set of promotional activities focused on advertising. The former is broader, and the latter is more targeted.

What are common metrics used to evaluate the effectiveness of an "advertising campaign"?

Common metrics for evaluating an "advertising campaign" include reach, impressions, click-through rates, conversion rates, and return on ad spend (ROAS). Brand awareness and customer engagement are also frequently measured.

What are some alternatives to saying "advertising campaign"?

Depending on the context, you can use alternatives like "promotional campaign", "marketing initiative", or "publicity drive" to describe a coordinated promotional effort.