But when they're running competitions, they'll put an ad on Google to get people to sign up for the extreme ironing competitions so we have you know a really diverse advertising base, some small advertisers, some big advertisers, so usually when one industry ebbs, another really flows.
The paper quickly increased its advertising base by offering discounts to advertisers.
These advertisers are also the heart of the advertising base of The New York Times.
For the first time in its history, the company disclosed the composition of its advertising base, saying that 40percentt of its advertisers were pure Internet companies.
In the interview, Bezos stressed that he has no immediate fixes for newspapers in general or for The Post, which is beset by web-based competition that has weakened its advertising base and steadily sapped its print readership.
Mr. Kelly said that AOL had been testing the service with about 30 advertisers and would open it to the company's entire advertising base on Monday.
And the air was rapidly leaking out of the Internet economy, jeopardizing the dot-com advertisers that made up more than 60percentt of About's advertising base.
They knew that they could not survive with the Village as their sole advertising base.
