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Dictionary
advertiser
noun
One who advertises.
synonyms
Exact(57)
It does not sell the usual sort of advertising, in which an advertiser places a display on a page and pays per thousand visitor "impressions" (views): it has perfected the more efficient genre of "pay-per-click" advertising.
Data on an internet user in one place can be analysed in another, then used to sell advertising, aimed at that user, to an advertiser in a third place.
2) Brought to you by 'Brought to you by' is used to describe advertisement features that are paid for and controlled by the advertiser rather than the publisher and are subject to regulation by the Advertising Standards Authority.
Now, when the advertising market is at its slackest for years America's biggest advertiser, General Motors, cut its ad spend in 2001 by 25%—the very purpose of these conglomerates is coming under scrutiny.In some bits of the industry, there are economies of scale.
For instance, if an advertiser wants to promote a new app, they can opt to be charged only when the advertisement leads directly to an app install; while a campaign to promote a website can choose to only pay per click.
This is because it was advertisement feature content that was published as part of a commercial deal and funded by an advertiser.
She also took the opportunity to revisit the resignation of chief Telegraph political correspondent Peter Oborne last month over claims the newspaper went easy on major advertiser HSBC.
Chevron is a frequent advertiser in The Economist and in 2007 it hired our sister company, the Economist Intelligence Unit, to provide data for an online energy-policy simulation (see www.energyville.com).com
Similar(3)
Nevertheless, generating meaningful revenue from free, advertiser-funded websites remains difficult, even for the largest players: Mail Online made £28m last year – an improvement of 74% – and hopes to hit about £45m this year.
BMW recently released another series of its pioneering advertiser-funded short films, involving such talents as Ridley Scott and Gary Oldman, which it put both on the internet and into TiVo systems.
AMERICA has long had a weather channel, a golf channel, a court channel, countless religious channels and a country-music channel, but no advertiser-funded gay cable channel.
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