His first job, after national service with the army in Germany, was with SH Benson, one of the London agencies that backed Ogilvy & Mather, the US firm founded by the British adman David Ogilvy, and eventually became part of it.
American Beauty, his scabrous suburban comedy about a middle-aged adman stuck in a stale job and staler marriage, won best feature-length drama, best director and best screenplay - putting it at the head of the pack for the Oscars in March.
He is a wilfully disillusioned adman, pathetic and admirable in equal part, who whacks off in the shower (the day goes downhill from then on), blackmails his boss when he is sacked and embarrassingly drools over his daughter's best friend.
Roger Mavity, the veteran adman who was a director of FGA, explained: "The business will remember him for his creativity, but his friends will remember him for his humanity".
He took the firm public in May 1998.In this section Pentagon pals The year of the mouse The efficient adman Excise exiles Microsoft in the dock Monica misses out in America Slippery slope Nice but dull Worker bosses ReprintsAs Mr Georgescu concedes, this professionalising path was blazed by others, such as WPP's Martin Sorrell.
The FTC wants to prevent Intel from similarly discriminating against other firms.In this section Excise exiles Microsoft in the dock Monica misses out in America Slippery slope Nice but dull Worker bosses Pentagon pals The year of the mouse The efficient adman ReprintsTo Intel, this amounts to being forced to license its technology even to hostile companies.
In his 1925 bestseller, "The Man Nobody Knows", Bruce Barton, an adman turned evangelist, pictured Jesus as a savvy executive who "picked up twelve men from the bottom ranks of business and forged them into an organisation that conquered the world".
Mr Saatchi paid large sums for all of this and, adman to the bones, attracted enormous publicity, showing Mr Hirst's shark at his original gallery in north London and later exhibiting the shartist and his mates in "Sensation", a group retrospective at the Royal Academy in 1997, and provoking one visitor to throw eggs at the paintings.At the time, they said it was all so radical.
He was well received.In this section Excise exiles Microsoft in the dock Monica misses out in America Slippery slope Nice but dull Worker bosses Pentagon pals The year of the mouse The efficient adman ReprintsDASA's falling-out with the British has coincided with a change in the geography of defence deals.
IN THE television series "Mad Men", a 1960s adman makes a pitch to a television-maker whose sales are flat.
WITH ruthlessness and courage, Michael Howard has picked the team of colleagues he expects to take the fight to the government.To rebuild the party's run-down and clunky machine, Mr Howard has split the chairmanship between Liam Fox, his most trusted lieutenant, and Lord Mauricee) Saatchi, the adman who helped shape Margaret Thatcher's election campaigns.
