adds exposure

USAGE SUMMARY

The phrase "adds exposure" is correct and usable in written English.
It can be used in contexts where you want to indicate that something increases visibility or awareness of a subject, product, or idea. Example: "The new marketing strategy adds exposure to our brand, helping us reach a wider audience."

✓ Grammatically correct

Science

News & Media

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

1 human-written examples

What this study adds Exposure to tobacco smoke at 4 months of age was associated with an approximately twofold increased risk of caries, and the risk of caries was also increased among those exposed to household smoking, by 1.5-fold, whereas the effect of maternal smoking during pregnancy was not statistically significant.

British Medical Journal

Human-verified similar examples from authoritative sources

Similar Expressions

59 human-written examples

Guitarist and frontwoman Rowsell says she does not know what to expect from the added exposure of the film.

The Guardian - Music

The album and film of the two performances gave added exposure to Mr. Khan and North Indian music.

The New York Times

But accounting firms are outraged, and some of them say this added exposure will keep them from doing audits.

The New York Times

A long-term deal with M.L.S. would give the league added exposure nationwide on another platform.

The New York Times

And producers worry that added exposure on cable will hurt a show's long-term value if it does get to syndication.

The New York Times - Arts

Among other things, Mr. Webber's manner, so initially suggestive of Welles without absolute mimicry, begins to wear thin with added exposure.

The New York Times

At the time, the organization's commissioner, Michael Whan, said the motivation was to give the women's game added exposure.

The New York Times - Sports

By the end of the study the repeatedly viewed faces were picking up higher attractiveness ratings for no other reason than the added exposure.

The Guardian - Lifestyle

B.F.A. students may take advantage of off-campus study opportunities at AAP NYC and/or Cornell in Rome to gain added exposure to professional and global art worlds.

Cornell University

The added exposure comes courtesy of keyword advertising, in which marketers -- or common folk, for that matter -- bid to have brief advertisements appear atop or beside search results whenever Internet users type in certain words.

The New York Times - Tech

Expert writing Tips

Best practice

When using "adds exposure", consider the specific context. Ensure that increased exposure is actually desirable. In some cases, added scrutiny or vulnerability may not be beneficial.

Common error

Avoid using "adds exposure" when the increased attention could be negative, such as in risk management or security contexts. Instead, use phrases that reflect potential vulnerabilities, such as "increases vulnerability" or "heightens risk".

Linguistic Context

The phrase "adds exposure" primarily functions as a verb phrase, where "adds" is the verb and "exposure" is the direct object. It signifies the act of increasing something's visibility or awareness.

Expression frequency: Rare

Frequent in

News & Media

44%

Science

37%

Formal & Business

19%

Less common in

Academia

0%

Encyclopedias

0%

Wiki

0%

Ludwig's WRAP-UP

In summary, the phrase "adds exposure" is a grammatically sound way to express the idea of increasing visibility or awareness. As Ludwig AI confirms, it's generally considered correct and usable in various contexts. While not extremely common, its use spans from business and marketing to scientific discussions. When considering this phrase, remember that increased exposure isn't always desirable; context is key. Alternatives like "increases visibility" or "enhances awareness" might be more appropriate depending on the specific nuance you wish to convey.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

increases visibility

Focuses on the act of making something more visible.

enhances awareness

Highlights improving understanding or knowledge.

boosts recognition

Emphasizes improvements in how well something is recognized.

raises profile

Indicates elevating the overall public image.

expands reach

Focuses on extending the scope of influence or impact.

creates opportunity

Highlights the creation of chances for promotion or growth.

broadens perspective

Emphasizes making understanding and acknowledgement wider.

generates hype

Focuses on creating excitement around something.

augments publicity

Emphasizes increasing promotional efforts.

provides emphasis

Focuses on the act of highlighting particular details of something.

FAQs

How can I use "adds exposure" in a sentence?

You can use "adds exposure" to indicate an increase in visibility or awareness, as in, "The new marketing campaign "adds exposure" to our brand" or "Joining this committee "adds exposure" to different viewpoints on the matter".

What are some alternatives to "adds exposure"?

Alternatives include "increases visibility", "enhances awareness", or "boosts recognition". The best choice depends on the specific nuance you want to convey.

Is it always a good thing when something "adds exposure"?

Not necessarily. While increased exposure can be beneficial for marketing or brand awareness, it can also create unwanted scrutiny or risk in other contexts. Consider the implications carefully.

What is the difference between "adds exposure" and "increases risk"?

"Adds exposure" generally implies an increase in visibility or awareness, which can be positive. "Increases risk" specifically refers to elevating the potential for negative outcomes or vulnerabilities. They are not interchangeable and depend on the specific context.