addressable market

USAGE SUMMARY

The phrase "addressable market" is correct and usable in written English.
It is typically used in business contexts to refer to the segment of the market that can be targeted for a specific product or service. Example: "Our research indicates that the addressable market for our new app is significantly larger than we initially estimated."

✓ Grammatically correct

News & Media

Academia

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

Include graphs showing that your company will be addressing a large part of the addressable market.

Forbes

"It's a huge addressable market".

The New York Times

"What's your total addressable market?

Massachusetts Institute of Technology

How big is the addressable market?

Harvard Business Review

Is there a sufficiently big addressable market?

Harvard Business Review

Their addressable market is the two-and-a-half-billion people on the internet who want to know about anything".

The Guardian - Tech

This would see Twitter's future addressable market leap from 7 billion people to 25bn things or more.

The Guardian

could fundamentally expand the addressable market of mobile broadband or justify substantially higher subscription fees," Rewheel reported in January.

The New York Times - Tech

"If you force people to learn new things, your total addressable market is slowed," Mr. Hazra said.

The New York Times

This creates a total addressable market of US$1 billion in the USA and US$6.5 billion globally.

Massachusetts Institute of Technology

Does the company's traction, leadership team, and "total addressable market" call to mind a Pinterest, or does it feel more like a ShoeDazzle?

The New Yorker

Expert writing Tips

Best practice

Use "addressable market" to clearly define the segment your business can realistically reach, differentiating it from the broader potential market.

Common error

Don't overestimate your reach. The "addressable market" is not the entire market; it's the portion you can realistically target and serve with your resources and strategy.

Linguistic Context

The phrase "addressable market" functions as a noun phrase, where "addressable" modifies the noun "market". It identifies the portion of a total market that a business can realistically reach and serve. Ludwig AI confirms its validity, usage and common applications.

Expression frequency: Very common

Frequent in

News & Media

37%

Formal & Business

33%

Academia

30%

Less common in

Science

0%

Encyclopedias

0%

Wiki

0%

Ludwig's WRAP-UP

The phrase "addressable market" is a grammatically correct and widely used term in business and academic contexts, as confirmed by Ludwig AI. It refers to the segment of the market that a company can realistically reach and serve. The phrase is most frequently found in news and media, formal business settings, and academic research. It is crucial to quantify the "addressable market" with specific figures when presenting to investors, and to avoid confusing it with the total market. Alternatives include "target market", "potential market", and "available market". Understanding the size and characteristics of the "addressable market" is essential for strategic decision-making and attracting investment.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

total addressable market

An alternate way to refer to the addressable market with 'total' emphasizing the whole accessible demand for a product or service.

target market

Focuses on the segment of the market a company intends to reach with its marketing efforts.

potential market

Highlights the untapped segment of the market that could be accessed in the future.

available market

Emphasizes the portion of the potential market that is readily accessible given current marketing efforts and resources.

reachable market

Underscores the ease or feasibility of accessing a particular market segment.

serviceable market

Highlights the market that the company is actually capable of serving.

market potential

Refers to the total possible demand for a product or service.

prospective market

Similar to potential market, but suggests a more immediate possibility of conversion.

customer base

Focuses on existing and potential customers.

market size

Quantifies the overall scope or volume of the market.

FAQs

How is the "addressable market" different from the total market?

The "addressable market" is the segment of the total market that a company can realistically reach and serve. The total market is the entire demand for a product or service, while the addressable market considers factors like geography, customer demographics, and the company's resources.

What's a simple way to explain "addressable market" to someone unfamiliar with the term?

The "addressable market" is like saying, "Out of everyone who might want this product, how many can we actually sell it to?"

How do you determine the size of an "addressable market"?

Determining the size of the "addressable market" involves market research, analyzing customer data, and considering factors such as industry reports, competitor analysis, and geographic reach. You might also want to perform a bottoms-up total "addressable market" analysis.

What are some alternatives to using the phrase "addressable market"?

Depending on the context, you can use terms like "target market", "potential market", or "available market" as alternatives to "addressable market".