acquire customers

USAGE SUMMARY

“acquire customers” is a correct and usable phrase in written English.
You can use it to refer to the act of gaining new customers for a business. For example, “The company launched a new marketing campaign to acquire customers.”.

✓ Grammatically correct

Formal & Business

News & Media

Science

Human-verified examples from authoritative sources

Exact Expressions

49 human-written examples

"Every business spends money to acquire customers.

The New York Times

The unique way we acquire customers?

Harvard Business Review

The finding was reported by NetElixir, a firm that helps retailers acquire customers online.

The New York Times - Tech

Of course, it's not yet clear how to acquire customers for a bot on Messenger.

The Guardian

That makes it expensive for Vonage to acquire customers and, in turn, to make them profitable.

The New York Times - Tech

From Intuit's perspective, Mint knows how to acquire customers with no cost.

The New York Times

Human-verified similar examples from authoritative sources

Similar Expressions

11 human-written examples

"We acquire customer by word of mouth.

Forbes

How can they acquire customer so effectively?

Huffington Post

And the alternative to acquiring customers at low cost is not acquiring customers at high cost.

Harvard Business Review

The cost of acquiring customers took a heavy toll.

The New York Times

Acquiring customers, which is often done through mailshots, is expensive and erodes margins.

The Economist

Expert writing Tips

Best practice

Use "acquire customers" when referring to new customers. If you are referring to keeping customers or increasing purchase from existing customers, consider using 'customer retention' or 'customer loyalty' respectively.

Common error

Avoid using "acquire customers" when the context is about retaining existing customers. "Acquire" implies gaining new customers, whereas retaining focuses on keeping current ones.

Linguistic Context

The phrase "acquire customers" functions as a verb phrase, where 'acquire' is the transitive verb and 'customers' is its direct object. Ludwig AI confirms that it follows standard grammatical rules and is used to describe the action of gaining new customers for a business or service.

Expression frequency: Very common

Frequent in

News & Media

40%

Formal & Business

35%

Science

25%

Less common in

Wiki

0%

Academia

0%

Encyclopedias

0%

Ludwig's WRAP-UP

The phrase "acquire customers" is a grammatically sound and commonly used expression referring to the act of gaining new customers, as affirmed by Ludwig AI. Predominantly used in business, news, and formal contexts, the phrase describes deliberate efforts to grow a customer base. When using this phrase, remember to focus on the methods and strategies employed to gain these new customers. Consider alternatives like "gain customers" or "attract customers" for variety, but be mindful of the subtle differences in meaning. Avoid using it when the context is about retaining existing customers, as that requires a different set of strategies.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

customer acquisition

This alternative is a noun phrase that describes the process of gaining new customers, rather than the action.

gain customers

This alternative replaces "acquire" with a more common synonym, "gain", resulting in a slightly less formal tone.

obtain customers

This phrase substitutes "acquire" with "obtain", implying a more deliberate effort in getting customers.

attract customers

This focuses on drawing customers in, rather than the act of acquiring them after they show interest.

win customers

This suggests a competitive aspect to getting customers, implying effort and success against rivals.

secure customers

This highlights the aspect of making sure that customers are loyal and committed.

onboard customers

This focuses on the process of integrating new customers into a business or service.

expand customer base

This refers to growing the number of customers you already have rather than getting individual customers.

grow customer base

This alternative focuses on the expansion of the existing customer foundation, signifying a broader perspective.

develop clientele

This emphasizes the building of a loyal and established customer group over time.

FAQs

How can I use "acquire customers" in a sentence?

You can use "acquire customers" to describe the process of gaining new customers for your business. For example: "The company launched a new marketing campaign to "acquire customers"".

What are some alternatives to "acquire customers"?

Alternatives include "gain customers", "obtain customers", or "attract customers" depending on the specific context.

Is it better to "acquire customers" or retain them?

Both "acquiring customers" and retaining them are important for business success. Acquiring brings in new revenue, while retention focuses on long-term profitability and loyalty.

What's the difference between "acquire customers" and "customer acquisition"?

"Acquire customers" is a verb phrase describing the action of gaining new customers. "Customer acquisition" is a noun phrase referring to the process of gaining new customers.