achieving traction

USAGE SUMMARY

The phrase "achieving traction" is correct and usable in written English.
It is typically used in a business or startup context to describe gaining momentum or support for an idea, product, or initiative. Example: "After several months of hard work, our marketing strategy is finally achieving traction in the target market."

✓ Grammatically correct

News & Media

Wiki

Science

Human-verified examples from authoritative sources

Exact Expressions

2 human-written examples

"We believe the reorganization is especially significant, as it suggests to us that the company's efforts at rolling out and achieving traction with its RapidChip product family is likely not proceeding as anticipated," Banc of America.

Forbes

Haynes had soon designed superior methods of achieving traction and his car could climb hills easier than his competitors in the early races.

Wikipedia

Human-verified similar examples from authoritative sources

Similar Expressions

58 human-written examples

Soderbergh revealed last year that Hollywood thought the project would be unlikely to achieve traction with audiences due to its gay themes.

The Guardian - Film

Its comparative failure to achieve traction to date is not because of inadequate communication, as the public administration select committee suggested last month.

The Guardian - Opinion

Once sales management is confident that the product has achieved traction and is entering the execution phase, sales reps can be hired as rapidly as the company's management and financial constraints will allow.

Harvard Business Review

And initially, many in the restaurant business were skeptical that the concept could fly in a cavernous space once occupied by the Toy Manufacturers Club, then a Cipriani catering-hall operation that never achieved traction.

The New York Times - Food

You don't have to agree with a word Jeremy Corbyn said in Liverpool to recognise that his economic and social populism has achieved traction among voters still furious about the 2008 crash, weary of austerity and fearful that the basic necessities of life are at risk at a time of epic volatility.

The Guardian - Opinion

He has finally begun to achieve traction.

Forbes

They're considering making it a startup of its own, if it achieves traction.

TechCrunch

A number of niche players (such as Wahanda) will achieve traction, but not at the Groupon deal volumes.

TechCrunch

In 2004, we saw stabilization, and in 2005, we saw inflection (the point where markets achieve traction).

Forbes

Expert writing Tips

Best practice

When discussing a new product or strategy, use "achieving traction" to show that it is beginning to gain acceptance and produce results within its target market. This indicates early success and increasing momentum.

Common error

Don't use "achieving traction" prematurely. Ensure there's demonstrable progress, not just potential. Prematurely claiming traction can erode credibility if results don't materialize as expected.

Linguistic Context

The phrase "achieving traction" functions as a verb phrase acting as a gerund phrase, often used as a noun to describe the action of gaining momentum or progress. Ludwig AI confirms its correct usage in various contexts.

Expression frequency: Uncommon

Frequent in

News & Media

67%

Science

17%

Wiki

8%

Less common in

Formal & Business

4%

Social Media

2%

Encyclopedias

0%

Ludwig's WRAP-UP

In summary, the phrase "achieving traction" is a grammatically correct and professionally applicable phrase that describes the action of gaining momentum or making tangible progress. Ludwig AI analysis reveals that the phrase sees the most use in the realms of News & Media and Science. It is worth noting that while semantically appropriate in several business circumstances, it might be considered an overstatement when used prematurely. Semantically similar alternatives include "gaining momentum", "making headway", and "gaining ground", all of which may be considered in its place.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

gaining momentum

Focuses on increasing speed or rate of progress.

gaining ground

Implies making progress against opposition or competition.

making headway

Emphasizes overcoming obstacles and moving forward.

building momentum

Highlights the act of creating or increasing forward movement.

gaining acceptance

Focuses on widespread approval or support.

gaining popularity

Implies increasing favor or liking among a group.

becoming established

Suggests achieving a firm or stable position.

taking hold

Emphasizes something beginning to have a strong effect or influence.

gaining a foothold

Implies establishing an initial position or advantage.

making inroads

Highlights initial progress or penetration into a market or area.

FAQs

How can I use "achieving traction" in a sentence?

You can use "achieving traction" to describe a product, idea, or initiative that is beginning to gain momentum or acceptance. For example, "The new marketing campaign is finally achieving traction with younger audiences."

What does it mean for a startup to be "achieving traction"?

For a startup, "achieving traction" means that its product or service is gaining early adopters, generating revenue, and showing signs of sustainable growth. It indicates that the startup is on the right track.

What are some alternative ways to say "achieving traction"?

You can use alternatives such as "gaining momentum", "making headway", or "gaining ground", depending on the specific context.

Is it better to say "gaining traction" or "achieving traction"?

Both "gaining traction" and "achieving traction" are correct and usable. "Gaining traction" implies an ongoing process of increasing momentum, while "achieving traction" suggests that some level of momentum has already been reached.