ability to market

USAGE SUMMARY

The phrase "ability to market" is correct and usable in written English.
It can be used when discussing someone's skills or competencies related to promoting or selling products or services. Example: "Her ability to market the new product effectively contributed to the company's success."

✓ Grammatically correct

News & Media

Academia

Human-verified examples from authoritative sources

Exact Expressions

53 human-written examples

He felt bound, therefore, to give no weight to this factor in the sum he finally struck, and gave equal weight to past marketings and ability to market.

Cornell University

The technology comes first, the ability to market follows.

Harvard Business Review

The returns would be attributable solely to my ability to market time the bond futures market.

Yale University

Urbanfetch has also shown a better ability to market high-ticket items.

The New York Times

The changes, he said, would "dramatically improve our ability to market our leading brands".

The New York Times

"Now the F.D.A. is legally withdrawing their ability to market those drugs".

The New York Times

Human-verified similar examples from authoritative sources

Similar Expressions

7 human-written examples

Investors' misplaced overconfidence in their ability to market-time and select outperforming managers leads directly to our next common investment mistake.

Forbes

Likewise as to 'the ability * * * to market,' the Secretary recognized that marketings during a recent period ordinarily furnished the best measure.

Cornell University

The reputational damage could profoundly undermine our ability to market foods to new customers in the tumultuous Brexit future.

The Guardian - Business

Once Facebook perfected an ability to market to subsections of groups, ("Married Women, over 25 in Boston Who Like Britney Spears") their value rocketed.

TechCrunch

Really though, while NASA isn't a brand in the traditional sense, their ability to 'market' is actually somewhat mission critical (see what I did there?).

Huffington Post

Expert writing Tips

Best practice

When discussing a company's strengths, highlight the specific aspects of their "ability to market" that contribute to their success, such as innovative campaigns or effective targeting.

Common error

Avoid exaggerating claims about your "ability to market" without providing concrete examples or data to support your assertions. Credibility is key.

Linguistic Context

The phrase "ability to market" functions as a noun phrase, typically serving as the subject or object of a sentence. Ludwig AI confirms its grammatical correctness and wide applicability. Examples demonstrate its role in describing a company's or individual's capacity to promote goods or services.

Expression frequency: Very common

Frequent in

News & Media

54%

Academia

11%

Science

9%

Less common in

Formal & Business

7%

Encyclopedias

2%

Wiki

0%

Ludwig's WRAP-UP

In summary, "ability to market" is a grammatically correct and commonly used noun phrase that describes the capacity to promote and sell products or services. Ludwig AI analysis of numerous sources indicates its frequent appearance in news articles, academic papers, and business reports, reflecting its relevance across diverse fields. The phrase is generally considered neutral in tone, making it suitable for a wide range of professional and academic contexts. To enhance clarity, consider using related terms like "marketing capability" or "skill in marketing", depending on the specific nuance you wish to convey.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

marketing capability

This alternative uses a noun phrase to describe the capacity to perform marketing activities.

skill in marketing

This alternative emphasizes the proficiency and expertise in marketing.

marketing prowess

This alternative suggests exceptional skill and talent in marketing.

capacity to promote

This focuses on the ability to advance or popularize a product or service.

competence in sales promotion

This refers to the proficiency in activities that encourage sales.

effectiveness in merchandising

This emphasizes the ability to successfully display and sell products.

potential for commercialization

This alternative looks at the possibility of bringing a product to market.

go-to-market expertise

This phrase highlights specialized knowledge in launching a product or service.

talent for brand management

This centers on the ability to oversee and enhance a brand's image.

proficiency in advertising

This refers to the skill in creating and managing advertisements.

FAQs

How can I improve my "ability to market" a product?

Focus on understanding your target audience, crafting a compelling message, and utilizing the right channels to reach them. Experiment with different strategies and track your results.

What skills are essential for developing a strong "ability to market"?

Key skills include market research, communication, creativity, analytical thinking, and adaptability. Continuous learning and staying updated with industry trends are also crucial.

What's the difference between "ability to market" and "marketing strategy"?

"Ability to market" refers to the general capacity or skill to promote and sell products or services. A "marketing strategy" is a specific plan of action designed to achieve particular marketing objectives.

Is it better to say "ability to market" or "marketing expertise"?

Both phrases are correct, but they have slightly different connotations. "Ability to market" emphasizes the capacity to perform marketing activities, while "marketing expertise" highlights the specialized knowledge and skill in the field.