a wider customer base

USAGE SUMMARY

The phrase "a wider customer base" is correct and usable in written English.
You can use it when discussing the expansion of a company's reach or the diversity of its clientele. Example: "By improving our marketing strategies, we aim to attract a wider customer base and increase our sales."

✓ Grammatically correct

News & Media

Science

Human-verified examples from authoritative sources

Exact Expressions

11 human-written examples

The credit-card business also offers access to a wider customer base.

The Economist

The likes of Heston Blumenthal, Gordon Ramsay and Fergus Henderson are creating innovative spaces and menus for a wider customer base – notably American and European tourists – willing to save up for fine dining splurges with a celebrity twist.

The Guardian - Lifestyle

Routinely over the years, according to officials of both airlines, Concordes were flown to airports in the United States just for publicity to gin up a wider customer base.

The New York Times

Are things like art, music, spirituality or sport only of value because they are believed to contribute to the bottom line, by raising educational attainment, attracting a wider customer base, or enabling us to command higher fees?

The Guardian - Opinion

Like Square, the company is looking to go beyond its original payment roots as a route to more recurring revenue and a wider customer base.

TechCrunch

The tendency towards 'open market' businesses is also assessed as a mechanism to encompass a wider customer base, the broader society, rather than promoting solely 'products oriented to a more local 'ethnic community'.

International Journal of Anthropology and Ethnology

Human-verified similar examples from authoritative sources

Similar Expressions

47 human-written examples

The bigger they grow, the more local entrepreneurs and small businesses can connect with a wide customer base.

The Guardian

The business, Mr. Brill said, is a "long haul" proposition based primarily on the value of verified biometric identity, which itself will drive a wide customer base.

The New York Times

They are becoming a requirement for most businesses that are seeking a wide customer base.

Forbes

In addition to giving him a wide customer base from the onset and negating the need for a runway presentation, Net-a-Porter has supported Cortazar financially.

TechCrunch

Derwent provides value-added patent and scientific information to a wide customer base, including major pharmaceutical, chemical, engineering, and electronics companies, patent offices, research organisations, and the financial and legal sectors.

Science Magazine

Expert writing Tips

Best practice

When aiming for "a wider customer base", consider tailoring your marketing messages to resonate with different demographic groups. This might involve translating your website into multiple languages or featuring diverse models in your advertising campaigns.

Common error

Don't assume that "a wider customer base" automatically translates to increased profits. It's crucial to analyze whether the expansion aligns with your business goals and if you have the resources to effectively serve the new customers. Focus on attracting the right customers, not just more customers.

Linguistic Context

The phrase "a wider customer base" functions as a noun phrase, specifically acting as the object of a verb or preposition in a sentence. It identifies the group that a company or organization aims to reach or serve, as exemplified in Ludwig's examples.

Expression frequency: Common

Frequent in

News & Media

60%

Science

20%

Formal & Business

10%

Less common in

Wiki

5%

Encyclopedias

0%

Reference

0%

Ludwig's WRAP-UP

In summary, "a wider customer base" is a grammatically correct and commonly used phrase that refers to expanding a business's reach to include more customers. As Ludwig AI confirms, the phrase is suitable for general use, especially within News & Media, Science, and Formal & Business contexts. While aiming for "a wider customer base", it is crucial to tailor marketing and consider the resources required. Related phrases include ""a broader client base"" and ""an expanded market reach"". Remember to focus on attracting the right customers, not just more customers.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

a broader client base

Focuses on clients, often used in service industries, instead of customers in general.

an expanded market reach

Emphasizes the extent to which a business can access potential customers.

a larger consumer segment

Highlights a specific section of the population that the business is targeting.

a diversified clientele

Implies a variety of different types of customers, often across demographic or interest lines.

an increased market penetration

Stresses the depth to which a company's products are being adopted within the market.

a more inclusive audience

Suggests that the business is aiming to attract people from different backgrounds or groups.

a greater market share

Focuses on the proportion of the total market that a company controls.

a comprehensive market scope

Implies an intention to cover the entire available market.

an extensive user base

Highlights the number of people who use a product or service, especially in technology.

a far-reaching demographic

Suggests that the customer base extends across many different demographic groups.

FAQs

How can I use "a wider customer base" in a sentence?

You might say, "The company is launching a new marketing campaign to attract "a wider customer base"" or "Offering more diverse product options can help a business to build "a wider customer base"."

What are some synonyms for "a wider customer base"?

Alternatives include "a broader client base", "an expanded market reach", or "a larger consumer segment", depending on the specific context.

Is it always beneficial to have "a wider customer base"?

While expanding your customer base can lead to increased revenue, it's crucial to ensure that you can effectively serve the new customers and that the expansion aligns with your overall business goals. Quality is more important than quantity.

What strategies can businesses use to attract "a wider customer base"?

Strategies include diversifying product offerings, tailoring marketing messages to different demographic groups, improving customer service, and leveraging social media to reach a broader audience.