a wide consumer base

USAGE SUMMARY

The phrase "a wide consumer base" is correct and usable in written English.
It can be used to describe a large and diverse group of customers who are interested in a particular product or service. Example: "The company's new marketing strategy aims to attract a wide consumer base by offering a variety of products that cater to different tastes and preferences."

✓ Grammatically correct

News & Media

Science

Human-verified examples from authoritative sources

Exact Expressions

3 human-written examples

I still think that despite the way it has proven its viability with the Wii and Kinect, motion control is a tricky thing to sell to a wide consumer base, especially as a control mechanism for TV content usually handled via remote.

TechCrunch

Many large companies that address a wide consumer base have already noted this — that the future of "mass" is custom — and have started to try to profile groups not based on traditional demographic segmentation, but rather through trying to understand microbiome profiling.

TechCrunch

However, a wide consumer base is not as large an advantage as it once was when new consumer (web or mobile) products gain immense amounts of traction within weeks and months and other innovative consumer companies with a shorter history are eyeing the space.

TechCrunch

Human-verified similar examples from authoritative sources

Similar Expressions

57 human-written examples

Dixie appeals to a wider consumer base, that includes parents, tourists and professionals, as well as its core base of long-term and medical marijuana users.

The Guardian

GES also reaches a wider consumer base through its other brands, including G by Guess, Guess by Marciano, Guess Kids and Baby Guess.

Forbes

It is urging a wider consumer boycott, too.

The Economist

The convenient 'mix and go' approach of these materials is opening up the area of masonry repair to a wider, lesser skilled, consumer base.

Construction and Building Materials

Walmart has a massive consumer base.

TechCrunch

AOL would not have survived without a consumer base.

Huffington Post

Exporters are in favour of the deal as it promises lower tariffs, less red tape and a wider base of consumers for their goods, but the negotiations have faced opposition in Europe, where consumers fear it would ride roughshod over the 28-nation bloc's labour market and environmental standards, and lead to more outsourcing and job losses.

The Guardian - Business

While Tesla looks to broaden to a wider base of consumers, a signal like this could be a good one for the company going forward as its existing sweet spot has been luxury car owners.

TechCrunch

Expert writing Tips

Best practice

When describing a target market, consider using "a wide consumer base" to emphasize the potential for broad appeal and diverse customer segments.

Common error

Avoid assuming that "a wide consumer base" has uniform needs or preferences. Tailor marketing strategies and product offerings to address specific segments within the broader audience.

Linguistic Context

The phrase "a wide consumer base" functions as a noun phrase, typically serving as the object of a verb or the complement of a preposition. It identifies a broad group of individuals who purchase goods or services.

Expression frequency: Uncommon

Frequent in

News & Media

60%

Science

20%

Formal & Business

10%

Less common in

Academia

0%

Wiki

0%

Reference

0%

Ludwig's WRAP-UP

The phrase "a wide consumer base" is a grammatically sound and relatively common way to describe a large and diverse group of consumers. As Ludwig AI confirms, it is often used in marketing and business contexts to emphasize the potential reach of a product or service. While it’s a valuable term, remember to avoid overgeneralizing consumer needs within that base. Alternatives like "extensive customer base" or "large consumer market" can provide nuanced variations depending on the intended emphasis. Keep in mind, that according to Ludwig, the phrase is more common in "News & Media" and "Science" contexts.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

extensive customer base

Replaces "wide" with "extensive", emphasizing the comprehensiveness of the customer group.

large consumer market

Focuses on the market aspect, highlighting the size of the consumer group.

broad customer reach

Emphasizes the extent to which customers are accessed or engaged.

diverse consumer demographic

Highlights the variety within the consumer group.

mass-market audience

Focuses on the idea of a market appealing to a large number of people.

significant customer pool

Highlights the quantity of potential or existing customers.

general public of consumers

Emphasizes that the consumer base is not specialized.

inclusive customer segment

Highlights that the customer base is open to all.

expansive client base

Using "expansive" to describe the customer base.

considerable consumer demographic

Replaces "wide" with "considerable" to show the substantial size.

FAQs

How can I use "a wide consumer base" in a sentence?

You can use "a wide consumer base" to describe the target audience for a product or service, like: "The company aims to attract "a wide consumer base" with its new affordable product line."

What's a good alternative to "a wide consumer base"?

Alternatives include "broad customer reach", "large consumer market", or "diverse consumer demographic", depending on the specific aspect you want to emphasize.

Is it better to target "a wide consumer base" or a niche market?

The best approach depends on your business goals and resources. Targeting "a wide consumer base" may require larger marketing investments, while a niche market allows for more focused and personalized strategies.

How do I market to "a wide consumer base" effectively?

Effective marketing to "a wide consumer base" involves understanding diverse consumer needs, segmenting your audience, tailoring your message, and utilizing a variety of marketing channels.