a varied customer base

USAGE SUMMARY

The phrase "a varied customer base" is correct and usable in written English.
It can be used to describe a diverse group of customers that a business serves, highlighting the range of different types of clients or consumers. Example: "Our company has successfully built a varied customer base, which includes individuals from different age groups, professions, and backgrounds."

✓ Grammatically correct

Formal & Business

News & Media

Science

Human-verified similar examples from authoritative sources

Similar Expressions

60 human-written examples

"Aluminum Case Company had a large and varied customer base, a unique product niche, a good reputation and capacity for huge growth.

The New York Times

These training data are for multiple different market segments and together cover a large and varied customer base.

Financial Innovation

Sison sees Orion benefiting from the growing product demand from a wide and varied customer base in 2017.

Forbes

Personally I find the food at Taco Bell really bland, which is probably intentional since they have a mainstream customer base with a generally milder palate -- but at least they offer hot sauces in varied degrees of heat.

HuffPost

That's a great customer base".

The New Yorker

"We have a tremendous customer base uptown".

The New York Times

We have a huge customer base here.

The Guardian - Film

And they have a diversified customer base.

The New York Times

They have a reliable customer base.

Harvard Business Review

Projected tax revenue is predicated on a large customer base.

The New Yorker

Supermarkets typically serve a broader customer base, analysts say.

The New York Times

Expert writing Tips

Best practice

When describing your company's market position, use "a varied customer base" to emphasize the broad appeal of your products or services. This term shows that your business caters to different segments and is not limited to a specific niche.

Common error

Avoid simply stating that your company has "a varied customer base" without providing specific examples. Instead, illustrate the diversity by mentioning different age groups, professions, or cultural backgrounds represented among your customers.

Linguistic Context

The phrase "a varied customer base" functions as a noun phrase, where 'varied' acts as an adjective modifying 'customer base'. It describes the composition of a company's customers. Ludwig confirms its usage in describing diverse customer groups.

Expression frequency: Uncommon

Frequent in

News & Media

33%

Science

33%

Formal & Business

33%

Less common in

Wiki

0%

Encyclopedias

0%

Social Media

0%

Ludwig's WRAP-UP

In summary, "a varied customer base" is a noun phrase used to describe the diverse nature of a company's customers. As Ludwig AI confirms, the phrase is grammatically correct and suitable for various contexts, including business, news, and science. While "a varied customer base" is not extremely common, with Ludwig finding only a handful of examples, its usage suggests a broad and diverse customer demographic, a generally positive attribute for businesses. To effectively use this phrase, provide specific details about the diversity within the customer base, avoiding overly general statements.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

a diverse clientele

Focuses on the diversity of the customer group.

a wide range of customers

Emphasizes the breadth of the customer base.

a heterogeneous customer group

Highlights the different characteristics within the customer base.

a broad spectrum of clients

Uses more formal language to indicate a wide array of clients.

a multifaceted customer base

Highlights the many different aspects of the customer base.

a mixed customer demographic

Specifically refers to the demographic composition of the customer base.

a diverse market segment

Focuses on the market segment that the customers belong to.

an assorted customer group

Indicates a collection of different types of customers.

a varied pool of clients

Uses 'pool' to describe the collection of clients.

a diverse portfolio of customers

Uses 'portfolio' suggesting a range of different customers.

FAQs

How can I describe a customer base that includes many different types of people?

You can use the phrase "a varied customer base". Alternatives include "a diverse clientele" or "a wide range of customers".

Is it better to say "varied customer base" or "diverse customer base"?

Both phrases are acceptable, but "a diverse customer base" may subtly emphasize differences in background or identity, while "a varied customer base" highlights a mix of different characteristics or needs.

What does it mean to have "a varied customer base"?

Having "a varied customer base" means that your customers come from many different backgrounds, demographics, or segments. This is generally a positive attribute for a business because it reduces risk and increases market reach.

What are some advantages of having "a varied customer base"?

Advantages include increased resilience to market changes, broader market reach, and opportunities for innovation based on diverse customer needs. It also helps in mitigating risks associated with relying on a single customer segment.