a key demographic

USAGE SUMMARY

The phrase "a key demographic" is correct and usable in written English.
It can be used when referring to a specific group of people that is important for a particular purpose, such as marketing or research. Example: "The company is focusing its advertising efforts on a key demographic of young professionals aged 25 to 35."

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

Rugby appeals to a key demographic (affluent male, etc).

The Guardian - Business

That might explain a key demographic for him.

The New York Times

They know students are a key demographic: time-rich tastemakers who can add some invaluable cachet to their product.

The Guardian

All over the developing world, the booming youth population makes young people a key demographic for politicians campaigning for elections.

The Guardian

Although whiskey has traditionally been marketed as a testosterone-building drink for men, women have emerged as a key demographic.

The Guardian - Lifestyle

Teenagers, a key demographic for the book and, ostensibly, the series are at particular risk when it comes to contagion.

The Washington Post

Adult sex ratio (ASR) is a key demographic parameter, being essential for the survival and dynamics of populations.

Basic and Applied Ecology

"Product placement in these games helps us reach a key demographic (males age 15-35)," Mr. Naughton wrote.

The New York Times

Likewise, Romney being shown taking a tough stance on immigration will annoy many Hispanic voters – a key demographic – but at the same time be appealing to some others.

The Guardian

Yet successive governments wary of upsetting a key demographic – the comfortable homeowner – have repeatedly failed to carry out revaluations, despite rocketing prices.

The Guardian - Business

The Vatican's verdict won't be much help to Christian audiences wondering whether to see the film, regularly cited as a key demographic target for studio Paramount.

The Guardian - Film

Expert writing Tips

Best practice

When using "a key demographic", clearly define the characteristics that make the group 'key' (e.g., age, income, location) to provide context and justify its importance.

Common error

Avoid using "a key demographic" as a vague descriptor. Always specify which demographic is key and why. For instance, instead of saying "Young people are a key demographic", specify "Young adults aged 18-25 are a key demographic for streaming services due to their high adoption rates."

Linguistic Context

The phrase "a key demographic" functions as a noun phrase, specifically acting as a subject complement or object of a preposition. It identifies and categorizes a group of people that is considered important for a particular purpose, as demonstrated by Ludwig. It is often used in contexts where targeting or understanding specific population groups is necessary.

Expression frequency: Very common

Frequent in

News & Media

68%

Formal & Business

12%

Science

10%

Less common in

Academia

3%

Encyclopedias

0%

Wiki

0%

Ludwig's WRAP-UP

In summary, "a key demographic" is a commonly used phrase to describe a specific group of people that is important for a particular purpose. As Ludwig AI suggests, it is grammatically correct and widely accepted. Its frequency is very common, predominantly appearing in News & Media sources, with a neutral to professional register. When using the phrase, ensure you clearly define which demographic is key and why. Alternatives include "a target audience" or "a prime market" depending on the context. Identifying the demographic is important for tailoring strategies effectively.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

an important population segment

Replaces "key demographic" with more general terms, maintaining the emphasis on importance and population.

a target audience

Focuses on the group being targeted for a specific purpose, such as marketing.

a prime market

Emphasizes the economic aspect, referring to a group with high purchasing potential.

a critical voter base

Highlights the electoral significance of a specific group of voters.

a significant cohort

Uses a more academic term to describe a group sharing similar characteristics.

a central group

Simple replacement of "key" and "demographic" with synonyms.

a prioritized segment

Highlights the fact that the segment is prioritized among others.

a leading sector of the population

Uses a more elaborate way of referring to population, focusing on leadership and prominence.

an influential group

Focuses on the influence a group has over others.

a strategic constituency

Highlights the strategic importance of a group of people.

FAQs

What does "a key demographic" mean?

The phrase "a key demographic" refers to a specific segment of a population that is particularly important or influential for a particular purpose, such as marketing, political campaigns, or research. These groups are often targeted due to their potential impact or specific characteristics.

How can I use "a key demographic" in a sentence?

You can use "a key demographic" to describe a group that is important to a specific goal. For example: "Millennials are "a key demographic" for sustainable products." or "Women are "a key demographic" in healthcare decisions."

What are some alternatives to "a key demographic"?

Alternatives to "a key demographic" include "a target audience", "a prime market", or "an important population segment", depending on the context.

Why is identifying "a key demographic" important?

Identifying "a key demographic" is crucial for tailoring strategies and resources to the most impactful groups. Understanding their preferences, behaviors, and needs allows for more effective communication, product development, and overall success in achieving specific objectives.