a compelling proposition

USAGE SUMMARY

The phrase "a compelling proposition" is correct and usable in written English.
It can be used when discussing an idea, offer, or argument that is persuasive and attractive to the audience. Example: "The startup presented a compelling proposition that convinced investors to fund their innovative project."

✓ Grammatically correct

News & Media

Formal & Business

Science

Human-verified examples from authoritative sources

Exact Expressions

52 human-written examples

For big companies, this has made a compelling proposition.

The New York Times

This gives Facebook a compelling proposition to advertisers.

Harvard Business Review

"For many U.S. companies, the backlash made offshoring a compelling proposition".

The New York Times

He added: "I believe it would be a compelling proposition for our shareholders, customers and employees".

The Guardian - Business

"But people don't vote for coalitions … so it's not a compelling proposition".

The Guardian

The investors saw the technology as a "compelling proposition", says Anthony Clarke, LBA's managing director.

The Guardian

Human-verified similar examples from authoritative sources

Similar Expressions

8 human-written examples

That $7 on-board beer probably cost the airline less than a dollar, certainly a financially compelling proposition.

Forbes

The cast, led by Milla Jovovich, Pierce Brosnan and Dylan McDermott, doesn't add up to a very compelling proposition, and, without a strong hook, it was hard to imagine a large theatrical audience for this title.

The Guardian - Film

"We want to offer them a very compelling proposition of flying on a single carrier and getting a premium experience".

Forbes

Whether for cap and trade or a tax, the effort will require genuine bipartisan bargaining or a very compelling proposition to voters.

Los Angeles Times

That same observation applied even more accurately to Wilpon's surroundings, for they are what have very quickly made the Brooklyn Cyclones a truly compelling proposition.

The New York Times - Magazine

Expert writing Tips

Best practice

Use "a compelling proposition" to introduce a key selling point or advantage, especially in marketing materials, business proposals, or persuasive writing.

Common error

Avoid using "a compelling proposition" when the offer or idea lacks substantial benefits or unique qualities. Overusing the phrase can dilute its impact and make your claims appear insincere.

Linguistic Context

The phrase "a compelling proposition" functions as a noun phrase that describes a plan, idea, or offer that is highly attractive and persuasive. Ludwig examples demonstrate its use in various contexts, highlighting its broad applicability.

Expression frequency: Very common

Frequent in

News & Media

52%

Formal & Business

24%

Science

24%

Less common in

Encyclopedias

0%

Wiki

0%

Social Media

0%

Ludwig's WRAP-UP

In summary, "a compelling proposition" is a widely used and grammatically sound phrase for describing attractive and persuasive offers or ideas. According to Ludwig, the phrase is very common and applicable across news, business, and scientific contexts. When using this phrase, it is important to provide sufficient detail to support the claim that the proposition is indeed compelling. Remember to avoid overstating the attractiveness without proper justification. Several alternatives, like "a persuasive argument" or "an enticing offer", can be used to convey similar meanings.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

a persuasive argument

Emphasizes the convincing nature of the argument.

an enticing offer

Highlights the attractiveness and desirability of the offer.

a convincing case

Focuses on the strength and believability of the presented case.

an attractive opportunity

Stresses the favorable and beneficial nature of the opportunity.

a winning formula

Suggests a guaranteed success or positive outcome.

a sound rationale

Implies a well-reasoned and logical basis.

a tempting prospect

Highlights the allure and appeal of the prospect.

a viable option

Emphasizes the practicality and feasibility of the option.

a promising avenue

Suggests a potential for positive development and success.

a solid foundation

Focuses on the stability and reliability of the base or starting point.

FAQs

How can I effectively use "a compelling proposition" in a sentence?

To effectively use "a compelling proposition", ensure your sentence highlights the specific reasons why the proposition is attractive or persuasive. For example, "The company's innovative approach to sustainability represents "a compelling proposition" for environmentally conscious investors".

What are some alternatives to "a compelling proposition"?

You can use alternatives like "a persuasive argument", "an enticing offer", or "a convincing case" depending on the context.

In what situations is it appropriate to use "a compelling proposition"?

"A compelling proposition" is appropriate when you want to emphasize the attractiveness and persuasiveness of an idea, offer, or argument. It is often used in business, marketing, and persuasive writing to highlight the benefits and advantages of what is being presented.

What makes "a persuasive argument" different from "a compelling proposition"?

While both phrases suggest a convincing idea, "a persuasive argument" focuses more on the logical reasoning and evidence, whereas ""a compelling proposition"" emphasizes the overall attractiveness and desirability of the offer or idea, including emotional and practical benefits.