a broad customer base

USAGE SUMMARY

The phrase "a broad customer base" is correct and usable in written English.
You can use it in any written context emphasizing an organization or business’s diverse customer population. For example, "Our organization has a broad customer base, including clients from all fifty states and numerous countries worldwide."

✓ Grammatically correct

News & Media

Formal & Business

Science

Human-verified examples from authoritative sources

Exact Expressions

18 human-written examples

While Mr. Tom's firm attracts a more affluent clientele, other companies report a broad customer base.

The New York Times

Critics retort that much of that volume comes not from a broad customer base, but from customers taking out additional loans to cover the original debt.

The Economist

Flirty gingham dresses, canary-colored heels and vibrant trench coats aim to appeal to a broad customer base: from nascent career women to their baby boomer predecessors and beyond — all of varying ethnicities and body shapes, and with little time on their hands.

The New York Times

"Postini already has a great name in the industry and a broad customer base.

Forbes

He likes to see a broad customer base, low multiples relative to competitors, and a reasonable price-to-earnings growth ratio.

Forbes

"We have built a robust business model with a broad customer base and products with long life cycles, both of which are unique in our industry.

Forbes

Human-verified similar examples from authoritative sources

Similar Expressions

42 human-written examples

Supermarkets typically serve a broader customer base, analysts say.

The New York Times

Some of these deals could also enable Citigroup to reach a broader customer base.

The New York Times

The arrangement should give Hortonworks more credibility and open a broader customer base to which it can offer its services.

The New York Times

But with Honda, he said, the company is gaining, "access to a broader customer base, and a customer base that is conscious of the environment".

The New York Times

"It's a chance to extend the brand to a broader customer base outside the traditional audiophile community," said Joe Atkins, chief executive of Bowers & Wilkins.

The New York Times

Expert writing Tips

Best practice

Use this phrase when explaining the strengths of a business model, especially in investment pitches or market analysis, to showcase the stability afforded by diverse revenue streams.

Common error

Avoid using "a broad customer base" if your clientele is actually concentrated in a niche market; doing so can mislead stakeholders and undermine your credibility. For instance, don't describe a luxury product's consumers as a broad customer base if it primarily targets high-income individuals.

Linguistic Context

The phrase "a broad customer base" functions primarily as a noun phrase, acting as the subject or object within a sentence. It denotes the collective group of consumers or clients that a business or organization serves. Ludwig's examples demonstrate its usage in business and marketing contexts.

Expression frequency: Common

Frequent in

News & Media

55%

Formal & Business

25%

Science

10%

Less common in

Academia

5%

Encyclopedias

0%

Wiki

0%

Ludwig's WRAP-UP

The phrase "a broad customer base" is a common and grammatically correct way to describe a company's diverse clientele. Ludwig AI confirms its validity and provides numerous examples across different domains. The phrase is typically used in business, marketing, and news contexts to highlight the market reach and potential of an organization. While the phrase is versatile, it's essential to ensure its accuracy and avoid overstating the scope of the customer base. Alternatives like "a wide client base" or "an extensive clientele" can be used for variety, but the core concept remains consistent: a diverse and expansive group of customers.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

a wide client base

Uses "wide" instead of "broad" to describe the customer base.

an extensive clientele

Replaces "customer base" with "clientele" and "broad" with "extensive".

a large pool of customers

Employs "pool of customers" instead of "customer base" and "large" for "broad".

a diverse range of clients

Substitutes "broad" with "diverse range of" and "customer base" with "clients".

a significant market segment

Uses "market segment" instead of "customer base" and "significant" for "broad".

a general consumer group

Replaces "customer base" with "consumer group" and "broad" with "general".

a far-reaching market

Employs "market" instead of "customer base" and "far-reaching" for "broad".

an inclusive customer group

Replaces "broad" with "inclusive" and "customer base" with "customer group".

a widespread user community

Substitutes "customer base" with "user community" and "broad" with "widespread".

a heterogeneous client group

Uses "heterogeneous" instead of "broad" to emphasize the diversity of the client group.

FAQs

How can I use "a broad customer base" in a sentence?

You can use "a broad customer base" to describe a company or product that appeals to a wide variety of customers, for example: "The company's success is due to its ability to attract "a broad customer base" with its affordable products."

What can I say instead of "a broad customer base"?

You can use alternatives like "a wide client base", "an extensive clientele", or "a large pool of customers" depending on the context.

What does it mean to have "a broad customer base"?

Having "a broad customer base" means that a business or organization serves a diverse group of customers, spanning various demographics, interests, and needs. This diversity can lead to more stable revenue streams and greater resilience to market fluctuations.

Why is having "a broad customer base" important for a business?

Having "a broad customer base" reduces a business's dependence on any single customer segment, making it less vulnerable to changes in consumer preferences or economic downturns within specific demographics. It also allows for wider market penetration and increased brand recognition.