a big customer base

USAGE SUMMARY

The phrase "a big customer base" is correct and usable in written English.
It can be used when discussing the number of customers or clients that a business or organization serves, often in a marketing or business context. Example: "Our new marketing strategy aims to attract a big customer base and increase our sales revenue."

✓ Grammatically correct

News & Media

Formal & Business

Science

Human-verified examples from authoritative sources

Exact Expressions

5 human-written examples

Teradata is among the largest businesses in data analytics, with a big customer base.

The New York Times

The novel approaches to building businesses, with a premium on "first mover advantage" and amassing a big customer base regardless of how much debt it produced, are history.

The New York Times

An association with a big customer base could thus pick up $100,000 a year or more in royalties.

Forbes

But it has a big customer base, gets high marks for the service it already provides and has a record of extending its Legend brand into new hardware products.

Forbes

But being able to acquire a big customer base fairly simply, and one with a high lifetime value is important with direct-to-consumer," Heitzmann noted.

TechCrunch

Human-verified similar examples from authoritative sources

Similar Expressions

53 human-written examples

One option is consolidation, in which small systems band together to create a larger system with a bigger customer base.

The New York Times

Even giving 40,000 computers to libraries is seen by some as simply an effort to create a bigger customer base for Microsoft products.

The New York Times

And New York's fleet, the largest in the country, has a bigger customer base that can help justify the high cost of installing more advanced credit card technology.

The New York Times

Grolier increases Scholastic's presence in children's book clubs, in school libraries and in Asia, while also giving it a bigger customer base for its Internet products.

The New York Times

The combination of Daiichi Sankyo and Ranbaxy will benefit not only from the latter's cheap manufacturing capacity, but also from a bigger customer base, according to Malvinder Singh, Ranbaxy's boss.

The Economist

And with Macau outstripping Las Vegas as the world's biggest gambling destination, drawing 22 million visitors last year, junket operators are enjoying a bigger customer base than ever before.

Forbes

Expert writing Tips

Best practice

When describing the potential of a new product or service, use "a big customer base" to highlight the market opportunity and scalability.

Common error

Avoid exaggerating the size of your "a big customer base" to mislead investors or stakeholders. Always provide verifiable data or realistic projections to maintain credibility.

Linguistic Context

The phrase "a big customer base" functions as a noun phrase that typically acts as the object of a verb or the complement of a preposition. It refers to the total number of customers or clients a business has. As Ludwig indicates, the phrase is correct and usable in various written contexts.

Expression frequency: Uncommon

Frequent in

News & Media

40%

Formal & Business

30%

Science

30%

Less common in

Wiki

0%

Encyclopedias

0%

Reference

0%

Ludwig's WRAP-UP

In summary, “a big customer base” is a grammatically sound noun phrase used to describe a company's extensive customer network. Ludwig examples show this phrase commonly appears in business and marketing contexts, often emphasizing a company's market presence and scalability. The phrase carries a neutral to professional tone and is frequently found in reputable news and business sources such as The New York Times, Forbes, and The Economist. When writing, ensure accuracy when referring to the size of the customer base and use it to highlight potential market opportunities. Alternatives include phrases like "a large clientele" or "a substantial user base" to add variety to your language.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

a large clientele

Replaces "customer base" with "clientele" and "big" with "large", focusing on the professional aspect of the customers.

a substantial user base

Substitutes "customer" with "user", suitable for digital products or services, and "big" with "substantial".

an extensive client list

Focuses on a list of clients that is extensive rather than the base or collective.

a wide consumer audience

Emphasizes the breadth of the audience, specifically in a consumer context.

a vast pool of consumers

Replaces "customer base" with "pool of consumers", emphasizing the collective and numerous nature of customers.

a significant market share

Shifts the focus to the portion of a market controlled by a company, rather than the customers themselves.

a broad network of clients

Focuses on the network aspect of clients, highlighting connections and relationships.

a considerable following

Highlights the aspect of followers or supporters, often used in the context of social media or influence.

an established customer portfolio

Focuses on the portfolio aspect, suitable for financial or investment contexts, emphasizing the diversity and range of customers.

a dominant market presence

Emphasizes the influence and strength in the market rather than the specific number of customers.

FAQs

How can I use "a big customer base" in a sentence?

You can use "a big customer base" to describe a company's extensive clientele, such as: "The company's success is largely due to its "a big customer base" in the international market".

What are some alternatives to saying "a big customer base"?

Alternatives include "a large clientele", "a substantial user base", or "an extensive client list", depending on the specific context.

Is it better to say "a big customer base" or "a large customer base"?

Both "a big customer base" and "a large customer base" are acceptable. The choice often depends on stylistic preference, although "large" may sound slightly more formal.

What is the significance of having "a big customer base" for a business?

Having "a big customer base" often translates to higher revenue, greater market influence, and increased opportunities for growth and expansion.