More and more

USAGE SUMMARY

The phrase "More and more" is correct and usable in written English.
It is typically used to indicate an increasing frequency or degree of something over time. Example: "As technology advances, more and more people are working remotely."

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified similar examples from authoritative sources

Similar Expressions

60 human-written examples

It noted that online shopping made up a rising share of retail sales, with more than 10% of the total accounted for by consumers using the internet, up 1.2% from 2011.

The Guardian - Business

94% of respondents said apps were more convenient than mobile websites, and 83% had used their mobile phones to do some online shopping.

Huffington Post

Not being online, or not knowing what to do online, makes life more difficult, more expensive.

The Guardian

Every year more and more consumers decide to do most or all their shopping online.

BBC

As more people get used to shopping online, growth in online shopping will slow from a forecast 32 per cent growth next year to 16 per cent growth by 2016, which may be why Chinese retailers are looking beyond China.

Independent

Gregory Garcia Gregory Garcia, vice president of information security at the Information Technology Association of America (ITAA), cautions, "As more and more people go online to shop, bank and do other transactions, there are certainly more and more criminals turning to the Internet".

Forbes

As eCommerce solutions mature, more and more consumers are doing their shopping online, from start to finish.

TechCrunch

"We have more deliveries to individual homes thanks to online shopping, which means our drivers don't have to carry parcels that are too heavy," Shozo Hayashi explains.

BBC

Even as more and more users flock to the Internet to shop, catch up on news and do research, online banking has failed to keep pace.

Forbes

4. Next Gen Shopping With more and more customers moving to online shopping, physical retailers need to evaluate what's making customers migrate online.

Huffington Post

More and more retailers pushed lucrative online deals, as well as free shipping offers this year, making shopping online more convenient and wallet-friendly for consumers.

TechCrunch

Expert writing Tips

Best practice

Use "more and more" to emphasize a trend or a gradual increase over time, which can add weight to your statements.

Common error

Avoid using "more and more" when a simpler comparative form suffices. For example, instead of "the situation became more and more worse", say "the situation became worse."

Linguistic Context

The phrase "more and more" functions as an intensifier, typically modifying adjectives or adverbs to indicate a growing degree or frequency. Ludwig AI indicates that this is a common and grammatically correct construction.

Expression frequency: Very common

Frequent in

News & Media

33%

Science

33%

Formal & Business

33%

Less common in

Wiki

0%

Encyclopedias

0%

Reference

0%

Ludwig's WRAP-UP

In summary, the phrase "more and more" is a grammatically sound and frequently used construction in the English language. According to Ludwig AI, it serves as an intensifier, emphasizing the increasing degree or frequency of something over time. It is versatile, fitting into both formal and informal contexts, and is found across a wide range of sources, including news media, scientific publications, and business communications. While there are many alternative phrases to express a similar idea, "more and more" remains a clear and effective way to highlight growing trends or escalating situations. Just remember to avoid redundancy by using simpler comparative forms when appropriate.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

Increasingly

Single word alternative expressing a growing trend or frequency.

Progressively

Implies a gradual increase or advancement over time.

To a greater extent

Highlights the increasing degree or measure of something.

Ever more

Stresses the continuous increase or escalation of something.

More and more often

Highlights the rising frequency of an event.

More and more frequently

Emphasizes the increasing frequency of an occurrence.

With increasing regularity

Highlights the growing consistency of an action or event.

A growing number of

Focuses on the increasing quantity or count of items or individuals.

An increasing amount of

Specifies that the quantity of something is on the rise.

A rising tide of

Evokes a sense of a substantial and overwhelming increase.

FAQs

How can I use "More and more" in a sentence?

Use "more and more" to indicate an increasing quantity, frequency, or degree over time. For example, "More and more people are using online shopping", or "The problem is becoming "more and more" serious".

What are some alternatives to "More and more"?

Alternatives include "increasingly", "a growing number of", or "progressively". The best choice depends on the specific context and the nuance you want to convey.

Is it grammatically correct to say "More and more better"?

No, "more and more better" is grammatically incorrect. Use "better and better" or "increasingly better" instead. The phrase "more and more" should be followed by an adjective in its base form, or used with a different construction.

What's the difference between "More and more" and "More than"?

"More and more" indicates a trend of increasing quantity or frequency over time, while "More than" is used for comparison at a specific point. For example, "More and more people are using smartphones" (a trend) versus "I have "more than" 10 apps on my phone" (a comparison).