Others are exploring ways to create products identical to those we currently eat, but without the environmental concerns.
When the ads created by Sterling Cooper are for real products, they're often similar, but not identical to the actual commercials of the time.
Miliband's stance has the additional benefit of almost identical to that of Liberal Democrat leader Nick Clegg, so at least giving both parties some mutual political cover.
AOn Wednesday, colleagues of Daly will present a substantially identical resolution on greenhouse gas emissions at a shareholder meeting convened by fellow oil company Chevron.
Traits that correlated more closely in non-identical twins compared with identical twins indicated a greater influence of environmental factors.
For those who looked closely at the SNP and Scottish Labour manifestos, however, beyond Trident the pledges and philosophy therein appeared virtually identical, Sturgeon having belatedly followed Labour's lead (rather than the other way round) on a mansion tax, bankers' bonus and abolition of non-dom status.
In Ive's view, people are "OK to a degree" with carrying an identical smartphone to millions of other people, but a watch needs to be more unique".
Wherever you go the retreat has an identical structure and discipline: 10 days of silence, meditating from 4am to 9pm, with short breaks for meals and rest.
In contrast, the killer is wearing a black outfit identical to that worn by the killer in both the Sotloff and Foley videos.
Unfortunately both Labour (and the Conservatives before them) have presided over thousands of pubs closing their doors - almost identical numbers, in fact.
The latest judgment said: "The court concluded that there had been a violation of article 3 of protocol No 1 because the case was identical to other prisoner voting cases in which a breach of the right to vote had been found and the relevant legislation had not yet been amended".
