Advertising campaign

USAGE SUMMARY

The phrase "Advertising campaign" is correct and usable in written English.
It can be used to refer to a coordinated series of promotional activities aimed at promoting a product, service, or brand. Example: "The company launched a new advertising campaign to increase awareness of their latest product line."

✓ Grammatically correct

News & Media

Science

Human-verified examples from authoritative sources

Exact Expressions

57 human-written examples

That's one lucky advertising campaign.

Independent

I look forward to the advertising campaign.

Independent

The advertising campaign worked well.

The New York Times - Health

This ain't your daddy's advertising campaign.

The Guardian - TV & Radio

And they have developed an advertising campaign.

The New York Times

It began a $15 million advertising campaign.

The New York Times

That's a lot to pack into an advertising campaign.

Independent

In October it launched a national television advertising campaign.

The Economist

The mayor plans an advertising campaign featuring Hollywood stars.

The New York Times

It is like Apple's "Think different" advertising campaign, with professors.

The Economist

Perhaps the latest advertising campaign will have a lasting effect.

The Economist

Expert writing Tips

Best practice

Specify the platforms and channels used in the "Advertising campaign" to provide a comprehensive overview.

Common error

Don't use generic terms like "good" or "successful" to describe an "Advertising campaign". Instead, quantify its impact with specific metrics such as increased sales, brand awareness, or website traffic.

Linguistic Context

The phrase "Advertising campaign" functions as a noun phrase, typically serving as the subject or object of a sentence. Ludwig's examples show it used to describe a coordinated set of promotional activities designed to achieve a specific marketing goal.

Expression frequency: Very common

Frequent in

News & Media

63%

Science

26%

Wiki

7%

Less common in

Formal & Business

2%

Social Media

0%

Encyclopedias

0%

Ludwig's WRAP-UP

The phrase "Advertising campaign" is a commonly used and grammatically correct term to describe a coordinated series of promotional activities, as confirmed by Ludwig. Predominantly found in News & Media and Science contexts, the phrase serves to inform and describe marketing efforts. Ludwig's examples also confirm the phrase's versatility across various registers, from neutral reporting to business discussions. For alternative phrasing, consider "marketing initiative" or "promotional strategy". When writing about an "Advertising campaign", be specific and avoid vague descriptions to accurately convey the campaign's impact and objectives.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

Marketing initiative

Focuses on the broader marketing strategy, not just advertising.

Promotional strategy

Emphasizes the promotional aspects of the campaign.

Publicity drive

Highlights the effort to generate public attention.

Marketing blitz

Suggests an intensive and widespread marketing effort.

Brand promotion

Focuses specifically on promoting the brand itself.

Outreach program

Emphasizes reaching out to the target audience.

Awareness campaign

Highlights the goal of increasing awareness.

Sales promotion

Focuses on boosting sales through promotional activities.

Commercial campaign

Directly relates to commercial advertising efforts.

Product launch

Emphasizes the introduction of a new product to the market.

FAQs

How can I use "Advertising campaign" in a sentence?

You can use "Advertising campaign" to describe a series of advertisements with a shared idea and purpose, such as "The company launched a new "advertising campaign" to promote its new product line".

What are some alternatives to "Advertising campaign"?

Alternatives include "marketing initiative", "promotional strategy", or "publicity drive", depending on the specific context you want to emphasize.

What makes a successful "Advertising campaign"?

A successful "Advertising campaign" typically includes a clear message, a well-defined target audience, a creative approach, and effective channels to reach potential customers. Metrics like brand awareness, customer engagement, and sales can measure success.

What's the difference between an "Advertising campaign" and a marketing strategy?

An "Advertising campaign" is a component of a broader marketing strategy. The marketing strategy encompasses overall goals and approaches, while the "Advertising campaign" is a specific set of activities designed to achieve those goals through advertising.