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Exact(31)
You've got to have integrity with your viewer.
You beckoned to your listener, your viewer, or your voter, and, once contact was made, he or she was yours.
To reach out to your viewer with social media is a way of taking your audience seriously, and that is very important for the BBC".
"It's a very good space to engage your viewer with a message when you have their undivided attention," said Lisa Cochrane, senior vice president at the Allstate Insurance Company, one of the brands advertising in the Limelight preshow.
Though it can be difficult to take your viewer on much of a journey in 60 seconds, it can be done; otherwise, what you're making is just glorious wallpaper.
In the past, there has been an informal rule that YouTube videos should not exceed four minutes, and that you have to grab your viewer in the first 15 seconds before they click on something else.
Similar(29)
"Then you're not serving your viewers".
Breaking News: some of your viewers are grown-ups.
Any of your viewers care to join me?
KGM: Not to me but to your viewers, to your fans.
"They solidify you emotionally as a brand for your viewers," he said.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com