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"Not all of your users are created equal," he said.
What can you get your users to do for you?
If you have to track your users to make your app work, don't claim not to track your users".
"What percent of your users are coming back?
It's against the trust your users have in your service".
Your users would be stuck and not understand how they are supposed to navigate".
Identify your users One key question is who is going to download and use the app?
"You still have extremely valuable data on your users that can be monetized," he said.
But before beginning work, you must to understand your users: what do they gain from technology?
"You're attempting to justify why you're tracking your users, but you're still tracking them".
There isn't really someone who's saying "we want to steal your users".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com