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Build a business case Your app is a living product that you will need to update, maintain, further develop or tailor to your users' needs.
To read the executive summary of internal communications and staff engagement in world-class universities: senior management perspectives and best practice, see www.theworld100.com/helix Monitor your users' needs on a regular basis: It is important to regularly assess engagement with internal comms.
What this research tells app designers and developers, is that it's important to know what kinds of other apps are placed around your app, because it can speak to your users' needs.
Rather than say things like "Well we really need to see the problem from all sides and develop a complex solution that tailors to all of your users' needs" (Or "getting them on the tit" as Don Cheadle calls it in House of Lies), I tend to say "Just move that number over there.
"Selling virtual sheep was fun, and getting better at it was great, and I do feel the principles and constructs of reacting to what your users need, and what the market is asking you to do, is useful here".
And, your users needn't invite their friends: they'll receive messages in the same place they always have.
"Job one should be providing functionality your users need to get jobs done and have good experience.
Discover the bare-minimum features that your users need to use your app.
Your users need a profile.
Your users need a way to chat.
Do your users need a fast network with low latency, or do they need to transfer large volumes of data?
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com