Exact(1)
"The F.T.C.'s message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims".
Similar(59)
Second, you need to have substantiation of your losses either a diary recording your wagers, wins and losses or some credible paper, such as casino credit card receipts or frequent gambler card records.
But even after your reputation is established, objective substantiation must remain embedded in every step of your media relations journey to sustain credibility.
"If you're going to make specific claims, particularly about health benefits, about your product you better have some kind of adequate substantiation about those claims before you make them". Reebok said the settlement did not mean it was abandoning the shoes.
Ford's story is mostly substantiated indirectly, but it does have substantiation.
Now stop worrying and enjoy your life", broke the advertising code on the grounds of substantiation and truthfulness.
Substantiation should be 100% objective when initially building your media reputation, backed by facts and stats.
(It's also possible that your doctor doesn't want to be involved in any situation in which her signature represents the expert substantiation in an ergonomic transaction that falls outside her expertise, which is a responsible choice as a professional).
Data Integrity and Substantiation.
But he offered little substantiation.
"How would you deal with seeing your own mother raped as she yelled your name, knowing that if you tried to help her, soldiers would kill you both?" the article said, without offering any substantiation for the rape allegations.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com