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Let's say you convince your prospect that they should switch from their existing vendor to you because you can offer them a lower price.
Sounds a little bold, I know, but most prospects will respond positively to this because one, it gives them the out they need if they decide to go with another solution, and two, it shows your prospect that you are a busy professional and you don't want to waste anyone's time.
Most commercials, for example, are generic and unmemorable, so in order for yours to stand out, you need to develop a message that is so appealing or jarring to your prospect that he has no choice but to react to it.
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Be creative, but practical, by offering perks of value to your prospects that are a win/win and affordable to you.
That's what Blinkset does: it flashes "what's trending" past your face at "hyperspeed," a prospect that should make even the most plugged among us wonder just where humanity is headed.
That's because, with listening, you can understand your prospect, and that understanding will help you win new business.
The Pricing Trap When you sell on price, you teach your client or prospect that all that matters is price.
That's the prospect that has so energized Ms. Anderson.
That is the prospect that caused Tuesday's market euphoria.
It's not a prospect that pleases him.
As a promising future prospect, that would be fine.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com