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If an engineer ever tells your marketing executive they know how to evaluate marketing technology better, your marketer should smile politely and stay firm (and feel free to send them to this post).
What would happen if your marketer went up to your CTO and told them "I went to this conference and saw a demo of this data-center management software from Oracle that is SUPER powerful.
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You might have something great on paper that you came up with in your meeting room, looks like a brilliant idea because your best marketers, your best engineers you know came up with it and it just seems obvious that this is going to work.
Does any digital marketing get done when your digital marketer is on vacation?
If you are having trouble coaxing your inner marketer to come out and play, my next post will offer some tips.
These are one-stop knowledge reference hubs for your marketing campaigns and for consulting other marketers facing similar challenges.
If consumers are truly given the reins to your brand, marketers won't have a brand for very long.
And in its success, there's a lot to be learned not merely about how to make consumers happy, but to make them also your biggest marketers and evangelists.
Both your quant marketers and creative teams need systems and processes that help foster trust, harmony, commitment, accountability and orientation towards results (check out The 5 Dysfunctions of Team for more).
As the owner of a business, you will need to see your role as the head marketer for your business and ALWAYS be wearing a marketing hat.
You still choose whether to give a marketer your data or not.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com