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Create your first product.
The problem is worse the faster you're growing – because, while you're waiting for the revenue from your first product, you have to pay to make ten more; and while you're waiting for the money from those ten, you're making another hundred.
And shipping your first product?
"If you aren't embarrassed by your first product, you have launched too late," he says.
If your first product sucks, at least not too many people will know about it.
And, for the sake of argument, you've managed to get your first product, a cardiovascular drug, through both development and all the clinical testing required for approval.
Similar(47)
There's a bunch of possibilities to get attention when you've just founded a startup and try to get the word out about your first products.
Build your scorecard in relation to your goal-first product vision.
Nothing good ever came out of jumping into things without preparation, and since marketing is a sensitive area on its own, it really helps to prepare the best you can so that even your first end-products (a functional marketing video) are holding their own ground on the vision that you had envisioned.
The first product on your list would be nuts.
(Its first product, Sleepio, treats insomnia).
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com