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For word-of-mouth/buzz/influencer/social media/viral marketing (pick your buzzword) you need to watch out for: Advertorials or paid placement of a story.
If ESG is not yet part of your buzzword vocabulary, it will be.
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(Bonus points for using alliteration with your buzzwords like Knowledge KPIs).
For example, when teaching breath control, your buzzwords may be "breathe in your mouth, blow out your mouth and your nose".
Isn't the buzzword on your mind now?
Owners destroying your club one corporate buzzword at a time?
If a buzzword catches your fancy, such as "consultant", make sure you have the appropriate skillset.
Ready to add another Internet buzzword to your ever-expanding lexicon?
Jeff Haden lists nine buzzwords your start-up shouldn't use, including "collaborative partnership".
Then express your premise as a chewy buzzword sandwich: We "leverage technology to achieve personalization in a fully automated way" (translation: individuated shampoo).
Try not to use buzzwords unless your investors are very familiar with your industry.
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com