The point is that you are making something that is your own brainchild and not consuming someone else's.
Can you nurture your efforts, or "brainchildren", as you would your own child?
This "active damping" case, a bit like an airbag for your phone, is the brainchild of Philip Frenzel, an engineer at Aalen University in Germany.
In 1978, six years before the creation of the worldwide web, the concept of being able to buy anything without leaving your chair was the brainchild of British computer boss Michael Aldrich from Gateshead.
Add to that the advent of more light-hearted dating sites aimed at younger audiences, such as Match.com (the television adverts scream: "Too many women! Men join for free!") and Mysinglefriend.com (Sarah Beeny's brainchild, in which your best mate writes your character profile), and you can see why the barriers have been broken down in recent years.
The "Congress on Your Corner" concept was a brainchild of Rahm Emanuel, who served three terms in the House and encouraged other members to set up informal talks with voters as he did in grocery store parking lots.
But, as can happen, if your humor failed you on that particular occasion don't fret, F.A.T. Lab have got your back with their WifiTagger, the brainchild of artist Addie Wagenknecht.
NIGHT LIFE A VERY GOOD YEAR Dec. 31 City Winery, the make-your-own wine emporium in SoHo and the brainchild of the impresario and Knitting Factory founder Michael Dorf, opens to the public on New Year's Eve with a show by Joan Osborne.
This wasn't your typical founder story, but four years later, their brainchild, One Kings Lane, would become a business with over 4 million members, with expectations of over $200 million in revenue for this year.
