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It challenges your assumptions.
No. 4: Let go of your assumptions.
According to White, your assumptions should stop there.
So check out what happens when your assumptions are upset.
"The whole thing just makes you question your assumptions".
Then conduct research to check (and, if necessary, correct) your assumptions.
Be vigilant, assume you're not communicating enough and continually check your assumptions with others.
And that's exactly why you do scientific research, to check your assumptions.
In the scenario you describe, you're basing your assumptions on a qualitythat's beyond anyone's control.
"Who was responsible for the Holocaust?" asks another ad, which continues, "Challenge your assumptions".
Together they seem to say: Beware of your assumptions, historical and otherwise.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com