"These young dealers, many with romanticised views of themselves as outlaws, not simple crooks, became tastemakers directing both their customers and neighbours toward new merchandise".
Strength: A nearly inexhaustible roster of comic characters to pull in; a hunger from the younger set for merchandise. .
For retailers worried about the appeal of book-inspired Harry Potter merchandise to young children, the grimmer and grander Tolkien trilogy poses an even stiffer challenge.
CANNES, FRANCE — As European yacht builders wooed potential buyers at the Cannes boat show this month, the conversation repeatedly turned to the market opportunities emerging among the growing band of affluent Chinese — people like Lan Lu-Chen, a young businessman eyeing the merchandise bobbing at the quay side.
I met up with Julio to buy a jersey to wear to the stadium, and as we chatted with the young man selling the merchandise we quickly veered to memories of games we'd seen, and from there to something more personal, more meaningful — memories of those moments we'd shared with our fathers, our brothers and sisters, our extended families.
Her other ventures include an endorsement deal with Rimmel London and a line of hip-hop-oriented merchandise for young children, which was inspired by her son.
Two market research firms are studying the question of what to sell these younger women, and Mason expects to introduce new types of merchandise later this year.
"They had a lot of shoes that were not young," said Danny Livingston, the general merchandise manager.
Hello Kitty first appeared on children's items such as coin purses and by the mid-1980s had gained worldwide fame; the image decorated a wide range of merchandise aimed at young girls in particular, personal care items such as toothbrushes and barrettes and school supplies, including pens, pencils, and writing paper.
He marketed J.C. Penney to a younger crowd, with a new logo and different merchandise.
