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He wrote, "Pop Art is: popular (designed for a mass audience); transient (short-term solution); expendable (easily forgotten); low cost; mass-produced; young (aimed at youth); witty; sexy; gimmicky; glamorous; big business".
Pop art, as he defined it in a now famous letter to the architects Alison and Peter Smithson, was: "Popular (designed for a mass audience), Transient (short‑term solution), Expendable (easily forgotten), Low cost, Mass produced, Young (aimed at youth), Witty, Sexy, Gimmicky, Glamorous and Big business".
In words dating from 1957, he wrote: "Pop art is popular (designed for a mass audience), transient (short term solution), expendable (easily forgotten), low cost, mass produced, young (aimed at youth), witty, sexy, gimmicky, glamorous, big business".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com