That could lead to an awkward conversation with your landlord and – if you weren't quick enough to contact us – a housing benefit invoice.
So the $354,000 Neiman Marcus Edition 2013 McLaren 12C Spider is sold out (within two hours, Neiman Marcus says), and you weren't quick enough to land one of the 12 available cars.
If you're not quick, you might miss this one.
Going, going, gone... If you're not quick, you might miss this one.
"As long as you are not quick enough in mind then you have to run a little bit more".
And if you're not quick enough on the draw for a freebie, don't despair: the Guardian bookshop has sorted us a 30% discount: you can buy it from them for £5.59, down from £7.99.
Only 220 permits have been released for this year, so if you're not quick or rich enough, get a similar experience at the nearby Tu Lan caves, which you can explore on tours lasting one to four days (from $75pp).
"If you're not quick you're sat on the floor with your feet dangling out the door," the bemused 29-year-old told BBC Sport.
He listened, and listened, listened, just quiet, and all of a sudden he said, "You know, I think it's great that everybody back at the office knows that you're not quick on the trigger".
And I did, just a bit, even on the game's lowest difficulty because every one of the game's enemies, even the gruntiest of goons, can dish out telling damage if you're not quick with a right-stick flick.
If you're not quick, get up earlier.
