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The "It's You" tagline for the campaign, which is being backed with more than $100 million in television, print, outdoor and online ads, is intended to emphasize that some of Yahoo's most popular products, like its home page, mail and search services, have become easier to personalize.
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Does anyone really care to know anything about the family behind the company that brought you the tagline "Raid Kills Bugs Dead"?
They are offering you a virgin in looks and expression, and a slut in the tagline: "You know you're not the first".
In the episode, SCDP comes up with a car-as-lady-you-can-buy tagline (in case you were too slow to catch on to woman-as-commodity theme): "Jaguar: At last, something beautiful you can truly own".
Type in what you want your tagline to be after you click the box next to the second choice.
Keep your logo on everything you create and your tagline, if you have one.
The first signs of trouble was when Britain's biggest DIY chain B&Q decided last September to drop its trademark "You can do it if you B&Q it" tagline as a botch job.
"It's part of our culture — you have comedians riffing on it, you have the tagline that people talk about all the time.
As festive horror The Children (tagline: "You brought them into the world. They will take you out") proves once again, this has never been much of a problem for film-makers.
You've been making these decisions and those decisions have cut off different paths of thought, leading you away from what really happened – at the risk of sounding like I'm adding a new tagline, you become the detective.
The luxury watchmaker Patek Philippe advertises its watches with the tagline "You never really own a Patek Philippe.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com