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The famous "Guinness is good for you" slogan is no longer used here -- the beverage is, after all, alcohol.
But, just as the silent parenthesis of the National Lottery's "It could be you" slogan is "it most likely won't be", there are one in a million Susan Boyles or Billy Elliots.
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And, I'm not even going to touch Boost Mobile's "Where You At?" slogan (written in "Graffiti" font), which I find borderline offensive.
At this point, Fox News might as well retire its worn-out "we report, you decide" slogan in favor of something more accurate and timely.
Olay, the Procter & Gamble brand, has used the "Love the skin you're in" slogan for about a decade.
"We are coming for you," one slogan read.
"The appetite of students to fight varies proportionally and will rise with how radical you make slogans and how clear you make the political message.
"I don't think you should sneer at my great-uncles for being cod-Irish, if you talk in slogans you found in skips".
If I have one problem with the Zune 2 (other than not working too well with my iMac), it's the new slogan—"you make it you".
If you are at some restaurant, beach, a slogan you saw basically anything which you would find funny.
As any copywriter worth their salt will tell you, great slogans are catchy, memorable and instantly understood.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com