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You should include figurative language, vivid descriptions, and sensory details.
You should include this in your annual report and somewhere easy to find on your website.
But that doesn't mean 'cause it's a big tent you should include everything under the tent".
What you should include in your business plan: We look for a business plan.
You should include GCSEs, listing only English and maths specifically as subjects achieved at this level.
You should include friends, colleagues, teachers, or even strangers who have helped you.
Then you should include bullet points outlining concrete achievements you've made.
You should include yourself in this number.
Of course, you should include a brown paper jacket, as the title on its cover might offend their current lovers.
Yes, of course you should include your Google Analytics stats but they're not the be all and end all.
If you have data to address these issues, you should include them.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com